Remove Campaign Remove Communications Remove Crisis Communication
article thumbnail

We Have a Problem: Burnout Is Real. Here Are the Top 5 Threats to Library Promotional Work.

Super Library Marketing

According to a survey by Blind , the burnout rate for anyone working in marketing and communications was already high pre-pandemic, at 74.8 Unrealistic deadlines and results expectations How many times have you been asked to create an email, a social media post, or an ENTIRE campaign… right now, like yesterday. We have a problem.

article thumbnail

Protect Your Library Marketing: 6 Smart Strategies for Turbulent Times

Super Library Marketing

Use visual cues in the library Display signage that communicates safety and inclusivity, such as “All Are Welcome Here”, Your Library, Your Space, and Come as you are. You need a way to directly communicate with your community without algorithms! Engage them with more reading recommendations!