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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. Communications and Marketing Director Rachel Johnson grew up north of Baltimore. It’s put on by the Association of Marketing and Communication Professionals (AMCP). I loved to bother her after story times as a toddler.

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Automating multi-channel communication for school bus delays

AWS Public Sector Blog

Communication with parents is a must for school districts. In this blog post, I walk through how to set up a solution that enables school districts to notify a targeted group of parents about school bus breakdowns and delays via the parent’s preferred method of communication (i.e., Enable outbound campaigns 1.

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Creating agentless outbound campaigns to support Medicaid unwinding efforts

AWS Public Sector Blog

To address these staffing shortage issues and make sure members get their communications needs met, SMAs can use AWS and cloud technology to introduce automation into their outreach process. Agencies can configure the Amazon Connect Outbound Campaign solution to use agents or function agentless.

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Effective Library Internal Communication Is Not Impossible! Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy

Super Library Marketing

This happened because we had a messy, unorganized internal communications strategy. If we were having problems getting information to staff about a fun event, we were really in trouble when it came to communicating the information they needed to do their work properly. Internal communications: marketing’s forgotten stepchild.

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Maricopa County Teams with NLC Partner Clear Channel Outdoor to Broadcast Critical Heat Relief Resources

NLC (National League of Cities)

King, SVP, Corporate Communications, Clear Channel Outdoor and Jason Berry, Deputy Director, Communications, Maricopa County Weeks ago, more than 100 digital billboards across Maricopa County in Arizona began displaying real-time temperatures while directing residents and visitors to critical heat relief resources locally. By Jason D.

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House Committees’ Inquiry into National Labs Spotlights the Threat of Spear-Phishing

FedTech Magazine

A joint inquiry by the House Committee on Oversight and Accountability and the House Committee on Science, Space and Technology into a Russian hacking team’s attempts to target at least three of the Department of Energy’s National Laboratories serves as a reminder that spear-phishing campaigns remain an ever-present threat to agencies.

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October is Cybersecurity Awareness Month: Are you prepared?

Open Access Government - Technology News

This is often through phishing attacks, where individuals are targeted with fraudulent communication that tricks them into clicking bad links, handing over sensitive information, or installing malware. Awareness Campaigns & Training. What are awareness campaigns? These attacks are easily preventable.

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