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The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completely Free!)

Super Library Marketing

One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your social media posts or how your co-workers expect you to make a flyer for every single program is at a conference.

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Community Engagement Trends for 2025

Social Pinpoint

Local councils and state agencies are increasingly using targeted outreach, accessible digital engagement platforms, and culturally appropriate methods to reach underrepresented groups. Digital tools, such as engagement platforms and even social media, is being used to reach a wider audience.

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The 7 Important Things You Need To Consider Before You Buy a Radio Ad for Your Library

Super Library Marketing

You might be wondering if an ad on a radio station is an effective use of your limited library marketing budget. Plus, kudos go to a library for media coverage of a new service at their organization. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

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Big, Bold Billboards: Are They Worth the Money for Library Marketing? Some Things To Consider Before You Buy

Super Library Marketing

Are billboards actually a good use of your limited library marketing budget? Plus, kudos go to a library that received media coverage for bringing back a popular program. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok And… they’re expensive.

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How One Library Marketer Transformed a Library Website: See the Stunning Before and After!

Super Library Marketing

At her library, Megan is a team of one, overseeing all social media, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, social media, or from other places directly to landing pages, but don’t tend the linger.”

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Libraries Have a Huge Competitive Advantage: Customer Service! Here Are 3 Promotional Tips To Drive Home That Message

Super Library Marketing

And for many of you, that can be valuable in budget and funding discussions. They are compelled to talk about us positively on social media, give us great reviews on Google Business, and support our work through donations or volunteerism. Use whatever technology your budget will allow. Finally, create a story bank.

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The Clever yet Simple Trick One Library Marketer Uses To Remind Her Community of All Her Library Offers Every Day of the Year!

Super Library Marketing

“We also provide ways to connect with the library through a page filled with links and QR codes to get to our website, catalog, calendar, reading challenge platform, and social media channels.” Even on a tight marketing budget, the expense was worth it.” And it is in a form that our patrons want and need.