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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

She wanted to get press coverage of an interactive display at one of her branches. I typically write formal press releases for big series, special events, and major announcements,” explains Leslie. My hope was that a more casual email would stand out and not get lost in the mountain of press releases they receive daily.” “I

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Welcome to the team, Maurice Classen!

zencity

His principal management responsibility included oversight of the City’s employees and a multi-billion dollar budget. He also ran multiple political campaigns providing insight into how residents chose their leaders. To read more about Maurice and Zencity, click here for our press release. Welcome to the team, Maurice!

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Plan for Library Marketing Success! How To Create an Effective Marketing Plan No Matter the Size of Your Library (Plus a Free Downloadable Template!)

Super Library Marketing

You do need a plan if you are creating a campaign that lasts for more than several weeks. Not every promotion needs print materials, a press release, or a digital sign. If you have a budget, decide how you’ll spend it during this step. It keeps people accountable. And it clarifies how you will measure your results.