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How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

If you’re like me, you do some strategic planning when you go on a trip. You purchase airline or train tickets and book a hotel. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan?

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. MRL was looking for data to help the library create a five-year strategic plan. Many patrons don’t know how or why we weed books from the library.

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The Top 13 Places To Find Library Content To Share When You’re Tired and Overworked (Bookmark This Post!)

Super Library Marketing

We set a focus for this shared content: anything we shared from outside sources had to be related to books and the literary world. This strategy positioned us as a news source for all things related to the book world. So, I advise you to set a focus : one that is simple and aligns with your library’s strategic goals.

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Your Library Promotions Are Probably Missing One Essential Step for Success. No Sweat! ? Here’s How To Fix It. Plus: A Challenge!

Super Library Marketing

Where to start with goal setting for library promotions Your marketing goals should align with and support your library’s overall strategic goals. For example, let’s say your library’s strategic plan includes an objective to improve the kindergarten readiness of children in your service area.

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PBB Provides Branson, MO "A More Fiscally Sustainable Future for the City."

PBB Center for Priority Based Budgeting

Under the leadership of Finance Director Jamie Rouch and City Manager Bill Malinen, the City pursued PBB as a direct means to connect the way they budgeted to the long-term vision and Strategic Plan that Council had developed for the future of the community. This year Branson created a Budget Magazine to compliment their budget book.

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Call for Chapters: Data Culture in Academic Libraries - ACRL Book - Deadline January 30 @ALA_ACRL

A Library Writer's Blog

We are excited to invite chapter proposals for our forthcoming ACRL book, Data culture in academic libraries: A practical guide to building communities, partnerships, and collaborations, with an anticipated publication date of winter 2024.

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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. We have an extensive collection of books in lots of languages. It’s marketing with empathy.