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How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

If you’re like me, you do some strategic planning when you go on a trip. You purchase airline or train tickets and book a hotel. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan?

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Strathcona County Updating Priority-Based Strategic Plan

PBB Center for Priority Based Budgeting

"Some recommended updates to the strategic plan include revising prioritized strategic goal ranking, adding outcome statements for strategic goals, and integration of priority-based budgeting references." Strathcona County, Alberta, Canada, is leading the way in priority based business planning and budgeting.

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. MRL was looking for data to help the library create a five-year strategic plan. Many patrons don’t know how or why we weed books from the library.

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The Top 13 Places To Find Library Content To Share When You’re Tired and Overworked (Bookmark This Post!)

Super Library Marketing

We set a focus for this shared content: anything we shared from outside sources had to be related to books and the literary world. This strategy positioned us as a news source for all things related to the book world. So, I advise you to set a focus : one that is simple and aligns with your library’s strategic goals.

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Your Library Promotions Are Probably Missing One Essential Step for Success. No Sweat! ? Here’s How To Fix It. Plus: A Challenge!

Super Library Marketing

Where to start with goal setting for library promotions Your marketing goals should align with and support your library’s overall strategic goals. For example, let’s say your library’s strategic plan includes an objective to improve the kindergarten readiness of children in your service area.

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The Challenge of Performance Management in Community Development

Community and Economic Development Program of UNC

In a forthcoming book, I define performance management as a continuous and cyclical process of making data-informed decisions to improve organizational outcomes. Over the last few decades, these systems have become ubiquitous in almost every aspect of local government management.

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PBB Provides Branson, MO "A More Fiscally Sustainable Future for the City."

PBB Center for Priority Based Budgeting

Under the leadership of Finance Director Jamie Rouch and City Manager Bill Malinen, the City pursued PBB as a direct means to connect the way they budgeted to the long-term vision and Strategic Plan that Council had developed for the future of the community. This year Branson created a Budget Magazine to compliment their budget book.