Super Library Marketing

APRIL 15, 2024

If you’re like me, you do some strategic planning when you go on a trip. You purchase airline or train tickets and book a hotel. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan?

Strategic Planning 97

Strategic Planning Social Media Press Release Public Transportation 97

Super Library Marketing

OCTOBER 2, 2023

Your original content, like blog posts, videos, newsletters, and social media posts that talk about what your library offers and how your library helps your community, must be as engaging as possible. We often shared content from other sources to fill gaps in our social media and email calendars.

Social Media 122

Social Media Strategic Planning Engagement Education 122

Super Library Marketing

SEPTEMBER 11, 2023

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. MRL was looking for data to help the library create a five-year strategic plan. We canvased apartments, churches, and social groups too.”

Strategic Planning 125

Strategic Planning Social Media Campaign Development 125

Super Library Marketing

OCTOBER 16, 2023

Where to start with goal setting for library promotions Your marketing goals should align with and support your library’s overall strategic goals. For example, let’s say your library’s strategic plan includes an objective to improve the kindergarten readiness of children in your service area. See how easy that is?

Social Media 122

Social Media Strategic Planning 122

Super Library Marketing

MARCH 4, 2024

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. We have an extensive collection of books in lots of languages. It’s marketing with empathy.

Press Release 100

Press Release Social Media Parks And Recreation Strategic Planning 100

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. We should be proud of: Our social media engagement. There is no rest.

Social Media 98

Social Media Press Release Communications Strategic Planning 98

PBB Center for Priority Based Budgeting

MAY 5, 2017

Under the leadership of Finance Director Jamie Rouch and City Manager Bill Malinen, the City pursued PBB as a direct means to connect the way they budgeted to the long-term vision and Strategic Plan that Council had developed for the future of the community. This year Branson created a Budget Magazine to compliment their budget book.

Strategic Planning 52

Strategic Planning Sustainability Budgeting Social Media 52