Super Library Marketing

JUNE 24, 2024

2: Post no more than once a day on your social media channels. Social media for libraries works to create brand awareness and affinity. Make a schedule to create quality posts and give your social media feeds consistency (which the algorithms love). Did your social media impressions spike this month?

Social Media 104

Social Media Communications Development 104

Super Library Marketing

DECEMBER 5, 2022

This is the fourth installment in my series on social media best practices for libraries in 2023. And I’m going to show you how to get all your next favorite books anytime, anywhere, for free. What a Viral Instagram Video Can Teach You About Library Social Media Promotions. More Advice. Was It a Fluke?

Social Media 74

Social Media Accountability Engagement Cultivation 74

Super Library Marketing

SEPTEMBER 25, 2023

Some are seeing your social media posts. Then I take those lines and I post them across my social media channels and in my emails. For example, I strongly believe books are your library’s brand. So you can take each of the points on that infographic and create separate social media posts.

Social Media 105

Social Media Press Release Engagement Communications 105

DH Leonard Consulting & Grant Writing Services

OCTOBER 28, 2022

You deserve to check out titillating celebrity news, bad TikTok dances, designer slime recipes (no judgment here), and book recommendations—all right there, literally at your fingertips, on your smartphones. I didn’t take any red or blue pills, but I’ve recently been down a rabbit hole of social media distraction and lived to tell the tale.

Social Media 115

Social Media Fundraising Grant Writer Nonprofit 115

Super Library Marketing

DECEMBER 18, 2023

Twitter is the 7 th most popular social media platform worldwide and has far fewer users worldwide than any other social network we’ve covered in the recent Social Media Guide for Libraries. But I’d also focus on the positive – leaving social media platforms can be incredibly liberating.

Social Media 110

Social Media Accountability Engagement Management 110

Super Library Marketing

APRIL 17, 2023

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. the airport, a car trip… I must take a book with me. David surveyed 945 people about their reading habits in December 2022 to gather book reading data.

Social Media 101

Social Media Campaign Housing Communications 101

Super Library Marketing

DECEMBER 4, 2023

Photo courtesy Cincinnati and Hamilton County Public Library This is the fourth installment in the 2024 series of social media guides for libraries. YouTube for Libraries YouTube remains the third most popular social media platform for libraries, according to the 2023 Super Library Marketing Survey. Stay tuned!

Social Media 109

Social Media Engagement Accountability 109

Super Library Marketing

FEBRUARY 13, 2023

Then, in elementary and middle school, I begged my parents for cash to spend at the annual book fair. I have made videos about what working in the library is like versus what people probably think it is like, and I make sure to post content that shows you can check out items other than books.”

Social Media 131

Social Media Accountability Coordinator Communications 131

Super Library Marketing

FEBRUARY 27, 2023

“My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “I We would get frozen yogurt and I would babble about the book to her. It was my first book club!” Most computers and many social media apps now come with built-in video editing tools,” she pointed out.

Campaign 109

Campaign Social Media Media Relations Communications 109

Super Library Marketing

JANUARY 15, 2024

A few months ago, Patrick and the team at Willoughby-Eastlake launched a Banned Book Challenge. I noticed other libraries and educational institutions in Ohio conducting their own events about “controversial” materials, including art shows, book discussions, and guest presentations,” says the librarian, who wishes to remain anonymous. “I

Social Media 79

Social Media Education Press Release Accountability 79

Super Library Marketing

JUNE 12, 2023

I couldn’t understand how it was legal to be allowed to borrow as many books as I wanted!” Now Renee gets to spend every day surrounded by books (and other great services, of course) in her role as Library Education and Communications Coordinator for the Law Library Victoria. remembered Renee. This will be launched in late 2023.”

Laws 91

Laws Social Media Communications Legislation 91

Super Library Marketing

JUNE 19, 2023

Outside threats, like book challenges, hostile library boards, and antagonistic community members. The constant, never-ending, soul-sucking, scary, demeaning, and demoralizing effects of book challenges are doing more than impacting our freedom to read. Post to social media. Update the website. Write a blog post.

Social Media 104

Social Media Campaign Communications Management 104

Super Library Marketing

FEBRUARY 14, 2024

Watch this video now #LibraryMarketing Show, episode 228 A new study about books and publishing reveals two concrete action steps you can take to prove the value of your library and increase circulation! You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

Social Media 81

Social Media 81

Super Library Marketing

DECEMBER 11, 2023

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the fifth installment in the 2024 series of social media guides for libraries. LinkedIn is my favorite social media platform, personally and professionally. And organic reach is better than any other social media platform I’ve worked with.

Social Media 112

Social Media Engagement Outreach Fundraising 112

Super Library Marketing

OCTOBER 31, 2022

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. She also knows marketing can feel overwhelming, especially because most staff members don’t have training in social media or graphic design. A quick example is our Books by Mail program.

Social Media 102

Social Media Press Release Outreach Campaign 102

Super Library Marketing

MARCH 25, 2024

They would offer to help me with homework or chat about whatever books I was reading at the time. The library has a diverse collection of rare books, manuscripts, maps, and secondary literature that can help researchers interpret and understand original source materials. The library staff quickly began to recognize me,” recalls Lili.

Social Media 83

Social Media Public Programs Communications Engagement 83

Super Library Marketing

SEPTEMBER 18, 2023

The Reality of Content Shock Marketing expert Mark Shaffer, author of more than 12 books on marketing, defines Content Shock as “the phenomenon when exponentially increasing amounts of content intersect with our limited human capacity to consume it.” Read something for once just for fun!

Social Media 104

Social Media Constituents Housing Development 104

Super Library Marketing

JUNE 10, 2024

I was searching for their website and social media presence.” and I could read and look at all the books I wanted!” Nowadays, Claudine oversees media relations and marketing for DML, located in south central Ohio. Claudine says the newsletter, Beyond Books, is a collaborative effort.

Social Media 76

Social Media Elected Officials Campaign Advocacy 76

DH Leonard Consulting & Grant Writing Services

SEPTEMBER 17, 2022

I had yet to join this form of social media. Over the weeks I began to recognize many handles, particularly those who brought up books and reading. One even mailed me a copy of a favorite book. Before long, books and reading became a common discission point. Thus, the Grant Pro Book Club was born.

Fundraising 105

Fundraising Social Media Local Government Accountability 105

Super Library Marketing

NOVEMBER 15, 2023

In addition to all of the things that you’ve been doing in library promotions, you’ve been fighting book challenges, plowing through summer reading, trying to reach new audiences, struggling to stay up to date with social media changes, and more. And by now you are feeling very tired and very burnt out.

Social Media 79

Social Media Management 79

Super Library Marketing

SEPTEMBER 11, 2023

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. We talked on radio programs, developed videos, e-newsletters, postcards with QR codes, and social media campaigns. We canvased apartments, churches, and social groups too.”

Strategic Planning 115

Strategic Planning Social Media Campaign Development 115

Super Library Marketing

JANUARY 8, 2024

How to reach new users Respondents said they struggled to promote to community members through traditional means, like newspapers, as well as on social media. Social media Respondents shared frustration with changing social media algorithms and the burnout that can happen. 57 percent. 55 percent said no.

Social Media 80

Social Media Budgeting Communications Coordinator 80

Super Library Marketing

JANUARY 16, 2023

When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. Additionally, Instagram is where the majority of NKU’s other social media accounts are the most active.”. One of her favorites is the University of Kentucky’s social media accounts. More advice.

Social Media 97

Social Media Campaign Accountability Engagement 97

Super Library Marketing

NOVEMBER 6, 2023

Meghan’s road to award-winning library marketer began in the 7th grade when she volunteered to shelve books for her hometown library, the Brielle Public Library on the Jersey Shore. Our social media manager, Vianey Becerra, was made full-time, and translation duties were added because Vianey is bilingual.” “A Go find them!”

Social Media 133

Social Media Campaign Communications Translation 133

Super Library Marketing

NOVEMBER 27, 2023

Photo courtesy Cincinnati and Hamilton County Public Library This is the third in the 2024 series of social media guides for libraries. One of the downsides of TikTok (and all social media platforms, if we’re being honest) is that it is programmed to boost the reach of videos by showing them to the largest audience possible.

Social Media 109

Social Media Engagement Accountability Security 109

Super Library Marketing

AUGUST 5, 2024

We even got to decorate our own cotton tote bags to use carting our book finds back and forth. At her library, Megan is a team of one, overseeing all social media, public relations, website development and management, advertising, graphic design, and branding. “I

Social Media 97

Social Media Press Release Budgeting Accountability 97

Super Library Marketing

MAY 15, 2023

“Act like a social media specialist.” I’ve divided the spreadsheet into categories: social media, website, blog posts, videos, emails, print materials, ads, annual reports, and other promotions. Social media posts One library staffer said, “It gives me a starting place, and then I make it my own.

Social Media 89

Social Media Education Campaign Engagement 89

Super Library Marketing

NOVEMBER 20, 2023

Photo courtesy Cincinnati and Hamilton County Public Library This is the second in the 2024 series of social media guides for libraries. Instagram for libraries Instagram is the second most popular social media platform for library marketing. Last week, we covered Facebook. Stay tuned!

Social Media 114

Social Media Engagement Accountability Management 114

Librarian.net

AUGUST 9, 2023

A friend writes in: What are you doing about the idiotic book bannings and attacks on Librarians and what can I do to help? Familiarize yourself with the books (go read Gender Queer , some of the others ) so you know what’s being talked about. The usual advice is still good. Positive comments only!

Social Media 98

Social Media Advocacy Campaign Legislation 98

Super Library Marketing

OCTOBER 16, 2023

A goal you could set for your library marketing is: To increase the circulation of our library’s picture book collection. Here’s your new, more meaningful goal: To increase circulation of our library’s picture book collection by at least 10 percent before June 30, 2024. But that goal isn’t quite good enough.

Social Media 108

Social Media Strategic Planning 108

Super Library Marketing

OCTOBER 9, 2023

They use the library to check out books about once a month. Hobbies and Interests Enjoys reading, especially classic literature and business-related books. Media Consumption Relies on traditional media like newspapers and local community bulletins. Limited online presence and social media usage.

Social Media 121

Social Media Transportation Budgeting Public Transportation 121

Super Library Marketing

MARCH 4, 2024

Now, normally your collection promotion might sound something like this: “Get a library card and get access to thousands of books to read for pleasure, for work, or for study, all for free. We have an extensive collection of books in lots of languages. Step 2: Target new audiences with a little money on social media.

Press Release 87

Press Release Social Media Parks And Recreation Strategic Planning 87

Super Library Marketing

JULY 18, 2022

My daughters, now aged 18 and 22, are hardworking and socially conscious. And they read books from the library. 92 percent of people in this age group check social media every day. Millennials and Gen Z reader get their book recommendations from many places including the public library and online library catalogs.

Social Media 80

Social Media Communications Development 80

Super Library Marketing

MAY 8, 2023

It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Next, I asked ChatGPT to give me a social media post that would convince teenagers to participate in my library’s summer reading program. Hang on to your hats, folks.

Social Media 80

Social Media Outreach Communications Campaign 80

Super Library Marketing

MARCH 6, 2023

They are compelled to talk about us positively on social media, give us great reviews on Google Business, and support our work through donations or volunteerism. And add your contact information to your bio or “about” page on all your social media accounts. You must also keep your library’s information updated on Google.

Social Media 92

Social Media Budgeting Accountability Outreach 92

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We should be proud of: Our social media engagement. When you see a library doing great marketing work, give them a shoutout on social media.

Social Media 94

Social Media Press Release Communications Strategic Planning 94

Super Library Marketing

JUNE 26, 2023

Grab a book. Resist the temptation to look at your library’s social media accounts when you’re not on call. Even though I know it feels like it sometimes, no one will die if your email or social media post doesn’t get the engagement you were hoping for. #7: Read a book. 3: Don’t try to multitask.

Social Media 79

Social Media Communications Management Accountability 79