Super Library Marketing

APRIL 15, 2024

If you’re like me, you do some strategic planning when you go on a trip. You purchase airline or train tickets and book a hotel. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan?

Strategic Planning 83

Strategic Planning Social Media Press Release Public Transportation 83

Super Library Marketing

MARCH 4, 2024

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. We have an extensive collection of books in lots of languages. It’s marketing with empathy.

Press Release 87

Press Release Social Media Parks And Recreation Strategic Planning 87

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. You can also join the Library Marketing Book Club. We are all doing too much.

Social Media 94

Social Media Press Release Communications Strategic Planning 94

Barrett & Greene

APRIL 22, 2024

Owen and OSP often advise researchers, to watch the press releases from an agency, for example; pay attention to interim committee study groups; learn about organizational structure; look at departmental goal-setting, strategic plans and areas of cross-department collaboration.

Communications 59

Communications Government Press Release Strategic Planning 59