Super Library Marketing

JANUARY 15, 2024

A few months ago, Patrick and the team at Willoughby-Eastlake launched a Banned Book Challenge. I noticed other libraries and educational institutions in Ohio conducting their own events about “controversial” materials, including art shows, book discussions, and guest presentations,” says the librarian, who wishes to remain anonymous. “I

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Super Library Marketing

SEPTEMBER 25, 2023

Some are seeing your social media posts. Then I take those lines and I post them across my social media channels and in my emails. For example, I strongly believe books are your library’s brand. So you can take each of the points on that infographic and create separate social media posts.

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Super Library Marketing

OCTOBER 31, 2022

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. She also knows marketing can feel overwhelming, especially because most staff members don’t have training in social media or graphic design. A quick example is our Books by Mail program.

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Super Library Marketing

AUGUST 5, 2024

We even got to decorate our own cotton tote bags to use carting our book finds back and forth. At her library, Megan is a team of one, overseeing all social media, public relations, website development and management, advertising, graphic design, and branding. “I

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Super Library Marketing

MARCH 11, 2024

Being able to walk there and check out books on my own gave me such a sense of independence as a kid,” recalls Leslie. When her youngest son was in elementary school, Leslie volunteered as a shelver in the school media center and “totally fell in love again with the transformative power of libraries.” The horror!)

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Super Library Marketing

MARCH 4, 2024

Now, normally your collection promotion might sound something like this: “Get a library card and get access to thousands of books to read for pleasure, for work, or for study, all for free. We have an extensive collection of books in lots of languages. Step 2: Target new audiences with a little money on social media.

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Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We should be proud of: Our social media engagement. When you see a library doing great marketing work, give them a shoutout on social media.

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