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An Up and Down Experience: How One Library Used a Challenge To Educate Their Community About the Freedom To Read

Super Library Marketing

A few months ago, Patrick and the team at Willoughby-Eastlake launched a Banned Book Challenge. I noticed other libraries and educational institutions in Ohio conducting their own events about “controversial” materials, including art shows, book discussions, and guest presentations,” says the librarian, who wishes to remain anonymous. “I

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Save Time and Reach Your Whole Audience With an Incredible Trick! (Includes Guide and an Example You Can Steal)

Super Library Marketing

For example, I strongly believe books are your library’s brand. Easy 4-step guide to repurposing content Let’s say your library is publishing a promotional blog post about Book Club Kits. Or maybe you’ve been thinking about starting a book club but don’t know where to begin. And I say so… often!

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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

Now, normally your collection promotion might sound something like this: “Get a library card and get access to thousands of books to read for pleasure, for work, or for study, all for free. We have an extensive collection of books in lots of languages. And learn a new language by attending our programs.”

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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

Being able to walk there and check out books on my own gave me such a sense of independence as a kid,” recalls Leslie. She wanted to get press coverage of an interactive display at one of her branches. I typically write formal press releases for big series, special events, and major announcements,” explains Leslie.

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

Sticking with storytime as an example, the what may be “Join us for books, songs, and new friends at Bouncing Babies every Monday at 10 a.m.”. A quick example is our Books by Mail program. If it is storytime, your who may be the caregiver of infants. Message : What do you want this audience to know?

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How One Library Marketer Transformed a Library Website: See the Stunning Before and After!

Super Library Marketing

We even got to decorate our own cotton tote bags to use carting our book finds back and forth. The blog is a great place to put press releases or share important library updates without building individual landing pages that disappear over time.

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But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.

Super Library Marketing

You’re likely writing blog posts, emails, speeches, press releases, talking points, and more. So if you were looking to promote your library’s reading recommendations, you may use phrases like “Best Books of All Time” in your email and in your blog posts to drive lots of traffic to your library’s website. #3: