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In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing. Sticking with storytime as an example, the what may be “Join us for books, songs, and new friends at Bouncing Babies every Monday at 10 a.m.”.
Now, normally your collection promotion might sound something like this: “Get a library card and get access to thousands of books to read for pleasure, for work, or for study, all for free. We have an extensive collection of books in lots of languages. And learn a new language by attending our programs.”
We even got to decorate our own cotton tote bags to use carting our book finds back and forth. The blog is a great place to put pressreleases or share important library updates without building individual landing pages that disappear over time.
You purchase airline or train tickets and book a hotel. A strategic plan defines targets and objectives for the entire library organization, including facilities, human resources, reader services, youth services, outreach, and more. If you’re like me, you do some strategic planning when you go on a trip. No shade from me.
We must make print collateral, send emails, schedule social media posts, attend meetings, make pressreleases, do outreach events, and then attend more meetings. You can also join the Library Marketing Book Club. Library marketers need time to think. We are all doing too much. One way is to join the LMCC Discussion Group.
The Library’s Outreach Team has been working with Guernsey Prison for several years to provide books and readers’ advisory support for people convicted of crimes on the island. Google doesn’t catch keywords on PDF or Word document pressreleases posted to a website.
Houston has the highest rate of uninsured residents in the nation, according to a pressrelease from UH. These kinds of programs could be great components of a community health outreach initiative on the west side. Startup costs for the pilot clinic were funded by a $1 million gift from The Cullen Trust for Health Care.
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