Remove Books Remove Outreach Remove Press Release
article thumbnail

Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing. Sticking with storytime as an example, the what may be “Join us for books, songs, and new friends at Bouncing Babies every Monday at 10 a.m.”.

article thumbnail

The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

Now, normally your collection promotion might sound something like this: “Get a library card and get access to thousands of books to read for pleasure, for work, or for study, all for free. We have an extensive collection of books in lots of languages. And learn a new language by attending our programs.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How One Library Marketer Transformed a Library Website: See the Stunning Before and After!

Super Library Marketing

We even got to decorate our own cotton tote bags to use carting our book finds back and forth. The blog is a great place to put press releases or share important library updates without building individual landing pages that disappear over time.

article thumbnail

I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Super Library Marketing

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. You can also join the Library Marketing Book Club. Library marketers need time to think. We are all doing too much. One way is to join the LMCC Discussion Group.

article thumbnail

How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

You purchase airline or train tickets and book a hotel. A strategic plan defines targets and objectives for the entire library organization, including facilities, human resources, reader services, youth services, outreach, and more. If you’re like me, you do some strategic planning when you go on a trip. No shade from me.

article thumbnail

Turn Library Promotions on Their Head with This Surefire Yet Simple Way To Capture Attention

Super Library Marketing

The Library’s Outreach Team has been working with Guernsey Prison for several years to provide books and readers’ advisory support for people convicted of crimes on the island. Google doesn’t catch keywords on PDF or Word document press releases posted to a website.

article thumbnail

Hospitals as urban anchors/revitalization levers, not usually, but with great potential to serve communities in important ways: Examples are two forthcoming projects by Intermountain Health and University of Utah Health

Rebuilding Place in Urban Space

Houston has the highest rate of uninsured residents in the nation, according to a press release from UH. These kinds of programs could be great components of a community health outreach initiative on the west side. Startup costs for the pilot clinic were funded by a $1 million gift from The Cullen Trust for Health Care.