Super Library Marketing

DECEMBER 5, 2022

This is the fourth installment in my series on social media best practices for libraries in 2023. That will increase views and engagement for your channel. And I’m going to show you how to get all your next favorite books anytime, anywhere, for free. That can help you create more engaging videos!

Social Media 74

Social Media Accountability Engagement Cultivation 74

Super Library Marketing

DECEMBER 18, 2023

Twitter is the 7 th most popular social media platform worldwide and has far fewer users worldwide than any other social network we’ve covered in the recent Social Media Guide for Libraries. But I’d also focus on the positive – leaving social media platforms can be incredibly liberating. “But

Social Media 110

Social Media Accountability Engagement Management 110

Super Library Marketing

FEBRUARY 27, 2023

The woman represents public Wi-Fi, and the video is her library’s creative, engaging announcement that Wi-Fi is now available outside of the library building and in the parking lots. My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “I It was my first book club!”

Campaign 109

Campaign Social Media Media Relations Communications 109

Super Library Marketing

DECEMBER 11, 2023

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the fifth installment in the 2024 series of social media guides for libraries. LinkedIn is my favorite social media platform, personally and professionally. But I am here to tell you that audiences on LinkedIn are engaged and active.

Social Media 112

Social Media Engagement Outreach Fundraising 112

Super Library Marketing

NOVEMBER 20, 2023

Photo courtesy Cincinnati and Hamilton County Public Library This is the second in the 2024 series of social media guides for libraries. Instagram for libraries Instagram is the second most popular social media platform for library marketing. These engagement stats come from SocialPilot. percent engagement rate.

Social Media 114

Social Media Engagement Accountability Management 114

Super Library Marketing

MARCH 25, 2024

They would offer to help me with homework or chat about whatever books I was reading at the time. The library has a diverse collection of rare books, manuscripts, maps, and secondary literature that can help researchers interpret and understand original source materials. The library staff quickly began to recognize me,” recalls Lili.

Social Media 83

Social Media Public Programs Communications Engagement 83

Super Library Marketing

APRIL 17, 2023

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. the airport, a car trip… I must take a book with me. David surveyed 945 people about their reading habits in December 2022 to gather book reading data.

Social Media 101

Social Media Campaign Housing Communications 101

Super Library Marketing

JUNE 12, 2023

I couldn’t understand how it was legal to be allowed to borrow as many books as I wanted!” Now Renee gets to spend every day surrounded by books (and other great services, of course) in her role as Library Education and Communications Coordinator for the Law Library Victoria. remembered Renee. This will be launched in late 2023.”

Laws 91

Laws Social Media Communications Legislation 91

Super Library Marketing

JANUARY 15, 2024

A few months ago, Patrick and the team at Willoughby-Eastlake launched a Banned Book Challenge. I noticed other libraries and educational institutions in Ohio conducting their own events about “controversial” materials, including art shows, book discussions, and guest presentations,” says the librarian, who wishes to remain anonymous. “It

Social Media 79

Social Media Education Press Release Accountability 79

Super Library Marketing

NOVEMBER 27, 2023

Photo courtesy Cincinnati and Hamilton County Public Library This is the third in the 2024 series of social media guides for libraries. These engagement stats come from SocialPilot and Influencer Marketing Hub. The average engagement rate on TikTok is a whopping 4.25 The average engagement rate on TikTok is a whopping 4.25

Social Media 109

Social Media Engagement Accountability Security 109

Super Library Marketing

JANUARY 16, 2023

When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. Additionally, Instagram is where the majority of NKU’s other social media accounts are the most active.”. One of her favorites is the University of Kentucky’s social media accounts.

Social Media 97

Social Media Campaign Accountability Engagement 97

Super Library Marketing

MAY 15, 2023

“Act like a social media specialist.” I’ve divided the spreadsheet into categories: social media, website, blog posts, videos, emails, print materials, ads, annual reports, and other promotions. Social media posts One library staffer said, “It gives me a starting place, and then I make it my own.

Social Media 89

Social Media Education Campaign Engagement 89

Super Library Marketing

OCTOBER 9, 2023

They use the library to check out books about once a month. Hobbies and Interests Enjoys reading, especially classic literature and business-related books. Values community engagement and local events. Media Consumption Relies on traditional media like newspapers and local community bulletins.

Social Media 121

Social Media Transportation Budgeting Public Transportation 121

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. Difficulty getting people to take an action, like place a hold or register for a program after they engage with marketing. Library marketers need time to think.

Social Media 94

Social Media Press Release Communications Strategic Planning 94

Super Library Marketing

MAY 8, 2023

It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Next, I asked ChatGPT to give me a social media post that would convince teenagers to participate in my library’s summer reading program. Hang on to your hats, folks.

Social Media 80

Social Media Outreach Communications Campaign 80

Super Library Marketing

AUGUST 15, 2022

The Library created a Facebook post that leads to an infographic , which lays out the number of participants, visitors, programs, and pages or books read in plain, easy-to-understand details. Actions taken by email subscribers: did they register for a program, check out a book, or use a database after receiving your email?

Social Media 71

Social Media Budgeting Legislation Engagement 71

Super Library Marketing

MARCH 6, 2023

They are compelled to talk about us positively on social media, give us great reviews on Google Business, and support our work through donations or volunteerism. And add your contact information to your bio or “about” page on all your social media accounts. You must also keep your library’s information updated on Google.

Social Media 92

Social Media Budgeting Accountability Outreach 92

Super Library Marketing

FEBRUARY 6, 2023

Maybe you have been thinking about posting less on social media. So if you were looking to promote your library’s reading recommendations, you may use phrases like “Best Books of All Time” in your email and in your blog posts to drive lots of traffic to your library’s website. #3: Writing is difficult.

Social Media 92

Social Media Press Release Nonprofit Education 92

Super Library Marketing

JUNE 26, 2023

Grab a book. Resist the temptation to look at your library’s social media accounts when you’re not on call. Even though I know it feels like it sometimes, no one will die if your email or social media post doesn’t get the engagement you were hoping for. Read a book. 3: Don’t try to multitask.

Social Media 79

Social Media Communications Management Accountability 79

Super Library Marketing

MARCH 11, 2024

Being able to walk there and check out books on my own gave me such a sense of independence as a kid,” recalls Leslie. When her youngest son was in elementary school, Leslie volunteered as a shelver in the school media center and “totally fell in love again with the transformative power of libraries.”

Press Release 84

Press Release Social Media Communications Campaign 84

Super Library Marketing

MARCH 13, 2023

The Westerville Public Library was the first place I went after getting my driver’s license to return my (ahem, overdue) library books and pick up the newest Steven King novel,” recalled Tamara. “I Tamara and her counterparts at CML were hoping the promotion would spark engagement from those who already know and love both libraries.

Social Media 74

Social Media Outreach Campaign Implementation 74

Super Library Marketing

APRIL 15, 2024

You purchase airline or train tickets and book a hotel. Your marketing goal might be: Increase the participation in our library’s 3rd-grade reading program by 25 percent within the next 12 months, as measured by the number of 3rd-grade students enrolled and actively engaging with the program materials and resources.

Strategic Planning 83

Strategic Planning Social Media Press Release Public Transportation 83

Super Library Marketing

JANUARY 22, 2024

Engagement metrics Open rates and click-through rates play a significant role in email reputation. Higher engagement indicates that recipients find your emails valuable and relevant, leading to better deliverability. Low engagement metrics tell the email algorithms that that your emails may be unwanted or irrelevant.

Social Media 76

Social Media Engagement Management 76

Super Library Marketing

APRIL 8, 2024

“We also provide ways to connect with the library through a page filled with links and QR codes to get to our website, catalog, calendar, reading challenge platform, and social media channels.” You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

Social Media 91

Social Media Coordinator Budgeting Management 91

Super Library Marketing

AUGUST 13, 2023

Without that, you likely would never have finished the book. Research shows empathy in marketing increases engagement. Social media platforms take full advantage of this. When I worked at a library, we had a personalized reading recommendation service called Book Hookup. Let us pick out your next favorite book.”

Social Media 68

Social Media Communications Engagement 68

Super Library Marketing

SEPTEMBER 26, 2022

He’s also the host of The Library Marketing Book Club on Facebook (Not a member yet? Chris’s team manages all the marketing for the system, including the website, social media, podcast, graphics, and volunteers. Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy. He’s been there for six years.

Social Media 84

Social Media Communications Leadership Operations 84

Super Library Marketing

APRIL 24, 2023

TikTok or Reels are fun and give you a chance to engage new audiences. Every major social media platform will reward you for producing longer-form videos. For example: Your video marketing goals: 1000 views on YouTube 200 views on the library website 50 Makerspace sessions booked by people who watched the videos.

Budgeting 74

Budgeting Social Media Engagement 74

A Library Writer's Blog

JULY 5, 2023

This book focuses on how academic and research library workers can engage in advocacy and policy work at different levels ( local, regional, and national ) , and share s strategies on advocating for specific policies/issues impacting academic/research libraries. Expected Book Publication: Spring 2024.

Advocacy 40

Advocacy Grassroots Social Media Education 40

A Library Writer's Blog

AUGUST 25, 2023

Gray literature, government data, policy documents, social media, and more must be addressed alongside conventional scholarly publications. She is heavily involved with the North Carolina Library Association and serves as the Social Media Coordinator for ACRL’s Politics, Policy, and International Relations Section (PPIRS).

Public Affairs 40

Public Affairs Social Media Coordinator Public Policy 40

A Library Writer's Blog

JUNE 29, 2023

Gray literature, government data, policy documents, social media, and more must be addressed alongside conventional scholarly publications. She is heavily involved with the North Carolina Library Association and serves as the Social Media Coordinator for ACRL’s Politics, Policy, and International Relations Section (PPIRS).

Public Affairs 40

Public Affairs Social Media Coordinator Public Policy 40

Super Library Marketing

AUGUST 19, 2024

Explain Your Strategic Plan An infographic is an engaging way to easily explain the complex information contained in most library strategic plans. When they get to the branch to attend the program, they may pick up a cookbook from a book display. Illustrate the solution available at the library.

Strategic Planning 72

Strategic Planning Social Media Engagement Sustainability 72

A Library Writer's Blog

MAY 31, 2023

About the book: Text and Data Mining Literacy for Librarians will provide librarians with a broad overview of the TDM-specific data literacy skills needed to support researchers. It will include case studies of library-supported TDM projects in a variety of disciplines, from the digital humanities to the social sciences and beyond.

Social Media 40

Social Media Education Engagement Laws 40

Public Purpose - An Independent Advisory Company

MARCH 6, 2021

You would think that after 20 years or so, mainly on the outside looking in, and occasionally from the inside looking out, and a book or two to boot, I’d have worked that out by now. The digital transformation of government and the public sector isn’t as easy as it looks. And of course I have.

Public Sector 52

Public Sector Leadership Public Service Budgeting 52

Super Library Marketing

DECEMBER 19, 2022

This is the final part of a series on social media best practices for libraries in 2023. Well, this is the most difficult section of the 2023 social media guide to write. Twitter is the 15th most popular social media platform in the world, as measured by active monthly users. Twitter for Libraries.

Social Media 128

Social Media Accountability Outreach Communications 128

Super Library Marketing

AUGUST 1, 2022

We use sustained attention when we binge-watch an entire season of Stranger Things in a single day, read a good book cover to cover in one sitting, or attend a concert, play, or sporting event. That means that if you can engage your cardholders’ sustained attention, your marketing will be memorable. Latest Book Review.

Sustainability 67

Sustainability Social Media Engagement Development 67

Super Library Marketing

AUGUST 28, 2023

And they use the library… not because I’m their mom, but because it has books and videos and music for free. Now, more research suggests your library can promote books and reading recommendations to teens and young adults using one main promotional tactic. Thanks to them, I know about trending TikTok audio, Temu, and K-pop.

Social Media 80

Social Media Campaign Housing Communications 80

Rebuilding Place in Urban Space

NOVEMBER 14, 2023

Do marketing -- harder as local media goes out of business, etc. Work with Hill Rag community newspaper, websites, develop an active social media program, etc. Incorporate book and media related art, including projections? WRT event planning, create and distribute an annual calendar of events.

Nonprofit 52

Nonprofit Development Management Transportation 52