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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “I We would get frozen yogurt and I would babble about the book to her. It was my first book club!”

Campaign 109
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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

and I could read and look at all the books I wanted!” Nowadays, Claudine oversees media relations and marketing for DML, located in south central Ohio. Claudine says the newsletter, Beyond Books, is a collaborative effort. The collaboration involved in Beyond Books is key to its success.

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Eastern Market DC's 150th anniversary last weekend | And my never realized master plan for the market

Rebuilding Place in Urban Space

The committees would concern design and maintenance, business development and recruitment, organizational development including fundraising and organizational communications, and what the model calls "promotion," which includes generally marketing of the building/district, special events and programming, and cross promotion between businesses.