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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

“My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “I We would get frozen yogurt and I would babble about the book to her. It was my first book club!” Most computers and many social media apps now come with built-in video editing tools,” she pointed out.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

Meghan’s road to award-winning library marketer began in the 7th grade when she volunteered to shelve books for her hometown library, the Brielle Public Library on the Jersey Shore. Our social media manager, Vianey Becerra, was made full-time, and translation duties were added because Vianey is bilingual.” “A Go find them!”

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Super Library Marketing

When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. Additionally, Instagram is where the majority of NKU’s other social media accounts are the most active.”. Photo courtesy Cincinnati and Hamilton County Public Library.

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3 New (and Relatively Easy) Promotional Ideas for Increasing Your Circulation and Building Support of Your Library

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. the airport, a car trip… I must take a book with me. David surveyed 945 people about their reading habits in December 2022 to gather book reading data.

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. We talked on radio programs, developed videos, e-newsletters, postcards with QR codes, and social media campaigns. It was the hub for all the content and links.

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We Have a Problem: Burnout Is Real. Here Are the Top 5 Threats to Library Promotional Work.

Super Library Marketing

Outside threats, like book challenges, hostile library boards, and antagonistic community members. The constant, never-ending, soul-sucking, scary, demeaning, and demoralizing effects of book challenges are doing more than impacting our freedom to read. Post to social media. Update the website. Write a blog post.

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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

I was searching for their website and social media presence.” and I could read and look at all the books I wanted!” Nowadays, Claudine oversees media relations and marketing for DML, located in south central Ohio. Claudine says the newsletter, Beyond Books, is a collaborative effort.