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How One Library Marketer Played an April Fools’ Prank On Her Community… and Got Incredible Reach on Social Media!

Super Library Marketing

After I got my drivers license, I used to drive around to all the local libraries and hit up their Friends book sales, explains Siobhan. I would buy tons of books and store them in the trunk of my car because I didnt want my parents to know I was spending all my money on books.” ” And so, in 2022, an idea formed.

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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

“My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “I We would get frozen yogurt and I would babble about the book to her. It was my first book club!” Most computers and many social media apps now come with built-in video editing tools,” she pointed out.

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How One Library Marketer Advocated for (and Got) an Additional Promotional Staff Member

Super Library Marketing

So, she decided to use a graphing technique she had learned from business books. In the end, the benefit of hiring someone who would do the work of those two contracts (web and PR agency), in addition to being a DCDL employee and helping as needed with other Communications Department duties (campaigns, community events, etc.)

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. We talked on radio programs, developed videos, e-newsletters, postcards with QR codes, and social media campaigns. It was the hub for all the content and links.

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3 New (and Relatively Easy) Promotional Ideas for Increasing Your Circulation and Building Support of Your Library

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. the airport, a car trip… I must take a book with me. David surveyed 945 people about their reading habits in December 2022 to gather book reading data.

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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

I was searching for their website and social media presence.” and I could read and look at all the books I wanted!” Nowadays, Claudine oversees media relations and marketing for DML, located in south central Ohio. Claudine says the newsletter, Beyond Books, is a collaborative effort.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

Meghan’s road to award-winning library marketer began in the 7th grade when she volunteered to shelve books for her hometown library, the Brielle Public Library on the Jersey Shore. Our social media manager, Vianey Becerra, was made full-time, and translation duties were added because Vianey is bilingual.” “A Go find them!”