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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. We would get frozen yogurt and I would babble about the book to her. We would get frozen yogurt and I would babble about the book to her. It was my first book club!”

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. Jenie now works as Marketing and Communications Manager for the library. This year, she co-led a team of five people during a major project: a survey of their community.

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3 New (and Relatively Easy) Promotional Ideas for Increasing Your Circulation and Building Support of Your Library

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. the airport, a car trip… I must take a book with me. David surveyed 945 people about their reading habits in December 2022 to gather book reading data.

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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

and I could read and look at all the books I wanted!” Claudine says the newsletter, Beyond Books, is a collaborative effort. The stories we tell in Beyond the Books aren’t about the who, what, when, and where of events and programs, but about the why,” says Claudine. The new campaign is in its second phase.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

The chief of Marketing, Communications, and Strategy for the Enoch Pratt Free Library , she called back to Baltimore and put her team on speaker phone. Meghan’s road to award-winning library marketer began in the 7th grade when she volunteered to shelve books for her hometown library, the Brielle Public Library on the Jersey Shore.

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What’s It Like To Promote a Library With a Non-Circulating Collection? Marketer at a Cultural Institution Takes Us Behind the Scenes

Super Library Marketing

“They would offer to help me with homework or chat about whatever books I was reading at the time. I feel like this willingness to help others is common among library staff; libraries truly are a special place for community collaboration!” Lili works with the Director of Communications and two graphic designers to promote the Newberry.

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Super Library Marketing

When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. Frank Steely Library on the campus of Northern Kentucky University, where she serves as Communications and Marketing Manager. Photo courtesy Cincinnati and Hamilton County Public Library.