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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

We would get frozen yogurt and I would babble about the book to her. It was my first book club!” The marketing team at Prince William Public Libraries has won a host of other awards in the past two years for other videos, a strategic marketing campaign, and a magazine. I loved to bother her after story times as a toddler.

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

We always left the library with an armful of books.” “My He drew plans for making a sailboat from library books and reference librarian’s tips. We talked on radio programs, developed videos, e-newsletters, postcards with QR codes, and social media campaigns. My father was a self-taught craftsman and could build anything.

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3 New (and Relatively Easy) Promotional Ideas for Increasing Your Circulation and Building Support of Your Library

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library Maybe this is just a library thing, but practically every time I leave the house, I have a book in my hand. the airport, a car trip… I must take a book with me. David surveyed 945 people about their reading habits in December 2022 to gather book reading data.

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Author Talks: Africa is not a country

McKinsey Public & Social Sector Insights

News, entertainment, and even charity campaigns tend to promote a stereotypical image of Africa that ignores its nuance and history. Dipo Faloyin is correcting this narrative.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

Meghan’s road to award-winning library marketer began in the 7th grade when she volunteered to shelve books for her hometown library, the Brielle Public Library on the Jersey Shore. That expanded massively as we launched more regular campaigns and saw success.” I want to run measurable marketing campaigns the whole way through.”

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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

and I could read and look at all the books I wanted!” Claudine says the newsletter, Beyond Books, is a collaborative effort. The stories we tell in Beyond the Books aren’t about the who, what, when, and where of events and programs, but about the why,” says Claudine. The new campaign is in its second phase.

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Super Library Marketing

When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. In the spring 2022 semester, Steely Library launched a weeklong scavenger hunt-inspired social media campaign. Photo courtesy Cincinnati and Hamilton County Public Library.