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If you’re like me, you do some strategicplanning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategicplan. What is the difference between a strategicplan and a marketing plan? It’s even got its own website and fan club.
Your original content, like blog posts, videos, newsletters, and socialmedia posts that talk about what your library offers and how your library helps your community, must be as engaging as possible. We often shared content from other sources to fill gaps in our socialmedia and email calendars. Steal away!
Where to start with goal setting for library promotions Your marketing goals should align with and support your library’s overall strategic goals. For example, let’s say your library’s strategicplan includes an objective to improve the kindergarten readiness of children in your service area.
MRL was looking for data to help the library create a five-year strategicplan. It was difficult to formulate the questions while keeping in mind the end goal of having data we could use to formulate the BIG StrategicPlan,” confesses Jenie. We canvased apartments, churches, and social groups too.”
For example, this year at LibLearnX, I attended a session on strategicplanning for libraries. I knew that I needed to learn more about the process so that I could encourage libraries to add communication initiatives to their strategicplans. Check their LinkedIn profile, blog, or website. You can steal mine!
I work closely with our director, and fortunately, our library did a strategicplan two years ago. And the dashboards on targeted emailing, socialmedia performance, and Google Analytics are very telling.” You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategicplanning. We should be proud of: Our socialmedia engagement. There is no rest.
An example of the Problem-Solution approach I recently saw a real-life library’s strategicplan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Step 2: Target new audiences with a little money on socialmedia. It’s marketing with empathy.
Under the leadership of Finance Director Jamie Rouch and City Manager Bill Malinen, the City pursued PBB as a direct means to connect the way they budgeted to the long-term vision and StrategicPlan that Council had developed for the future of the community. Keep an eye on the CPBB blog for further updates. www.ResourceX.net
Explain Your StrategicPlan An infographic is an engaging way to easily explain the complex information contained in most library strategicplans. Your answers will directly impact what you see here on the blog. S ubscribe to this blog and you’ll receive an email whenever I post. Registration is open now.
Every library strategicplan includes some language pledging to provide programming to fill a gap in the needs of the community. You might also find this helpful Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library S ubscribe to this blog and you’ll receive an email whenever I post.
The library I worked for when I started this blog had an annual tradition. On this blog, we focus mainly on marketing and promotions aimed to reach your library community. Relevant: Create goals that develop your library staff members, serve your community, and connect to your library’s overall strategicplan. YouTube.
Specifically, the steps to build your organization into a financial success are: Know your organization by creating: Strategicplan. First level fundraising strategies consist of: Classic and contemporary media presence, from local news to socialmedia. Market analysis. Needs assessment. Business leaders.
Priority Based Business Planning and Budgeting – Strathcona County’s PBB budget process provides a tool for allocating resources within a broader and all encompassing StrategicPlan and Business Planning framework. Keep an eye on the CPBB blog for further updates.
Consider engaging on other socialmedia platforms where your prospective clients may be present, sharing valuable content that showcases your expertise. Attend industry events, join professional associations, and engage with potential clients on socialmedia. Network, Network, Network!
For example, the Queens Library’s strategicplan specifically says, “The borough is growing older, with its elderly population projected to increase by more than 30% by 2040.” And they’re active on socialmedia. Subscribe to this blog and you’ll receive an email every time I post. YouTube.
At the same time, Zencity’s cutting edge AI and expert analysis aggregates organic online discourse on socialmedia and neighborhood forums to identify what people beyond the 25% of residents who attend community meetings are talking about. Priority-based budgets allocate funds based on strategicplanning and community needs.
Today, organizations are receiving larger data sets, not just from traditional in-person activities, but also digitally from platforms like Social Pinpoint and socialmedia. They want to feel that their opinion is valued. With that, managing data has become increasingly important and using the data appropriately even more so.
You can also look for opportunities to connect with new contacts through socialmedia, networking events and conferences. As new opportunities arise, or existing ones are modified, having the latest information can make all the difference in whether you succeed in your grant writing and strategicplanning efforts.
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