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How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.

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Your Library Promotions Are Probably Missing One Essential Step for Success. No Sweat! ? Here’s How To Fix It. Plus: A Challenge!

Super Library Marketing

Where to start with goal setting for library promotions Your marketing goals should align with and support your library’s overall strategic goals. For example, let’s say your library’s strategic plan includes an objective to improve the kindergarten readiness of children in your service area.

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Time Well Spent: How One Library Marketing Team Analyzes Metrics and Uses That Data To Prove Their Value

Super Library Marketing

I work closely with our director, and fortunately, our library did a strategic plan two years ago. And the dashboards on targeted emailing, social media performance, and Google Analytics are very telling.” You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

MRL was looking for data to help the library create a five-year strategic plan. It was difficult to formulate the questions while keeping in mind the end goal of having data we could use to formulate the BIG Strategic Plan,” confesses Jenie. We canvased apartments, churches, and social groups too.”

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10 Tips to Make The Most of Your Next Library Marketing Conference

Super Library Marketing

For example, this year at LibLearnX, I attended a session on strategic planning for libraries. I knew that I needed to learn more about the process so that I could encourage libraries to add communication initiatives to their strategic plans. Check their LinkedIn profile, blog, or website. You can steal mine!

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10 New Infographic Ideas To Prove the Value and Power of Your Library

Super Library Marketing

Explain Your Strategic Plan An infographic is an engaging way to easily explain the complex information contained in most library strategic plans. Your answers will directly impact what you see here on the blog. S ubscribe to this blog and you’ll receive an email whenever I post. Registration is open now.

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I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Super Library Marketing

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. We should be proud of: Our social media engagement. There is no rest.