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My goal with our April Fools’ pranks has always been to show the library as a fun and innovative place and to get attention on socialmedia.” The socialmedia posts garner a lot of comments. S ubscribe to this blog, and youll receive an email whenever I post. ” And so, in 2022, an idea formed.
Wireless communication and socialmedia have increased the speed and range of information sharing, diffusing the power once held more centrally. Today’s information environment poses opportunities and threats to our national security. In the videos.
Watch this video now #LibraryMarketingShow, episode 278 I have a warning about how artificial intelligence may impact the performance of your socialmedia platform metrics. S ubscribe to this blog and youll receive an email whenever I post. Miss the last episode? No worries ! Will I see you soon?
Watch this episode now #LibraryMarketing Show, episode 213 A viewer wants to know: “Do I need to go back in time and update all my socialmedia posts and my blog posts” That’s a great question! S ubscribe to this blog and you’ll receive an email whenever I post. Plus someone will receive kudos!
Show, Episode 165: I need your library’s help forcing a change that will make socialmedia more accessible to everyone. I’ll explain why your library should use camel case hashtags and how you can join the movement to make camel case the default option for all socialmedia platforms. Thanks for watching!
Watch this video now #LibraryMarketing Show, episode 269 What do you do if you log on to your socialmedia metrics and suddenly notice that your stats are dropping? S ubscribe to this blog and youll receive an email whenever I post. Your first instinct is probably to panic, but don’t! Miss the last episode? No worries !
This is the fifth installment in my series on socialmedia best practices for libraries in 2023. Instagram is the fourth most active socialmedia platform, behind Facebook, YouTube, and WhatsApp. The Instagram algorithm is the most sophisticated of all the socialmedia platforms. More advice. Was It a Fluke?
Watch the video here The #LibraryMarketing Show, Episode 183: Are you the only person handling your library’s socialmedia promotions? You don’t have to sacrifice your library’s socialmedia presence just because you’re short on time. Thanks for watching!
If the thought of having an intentional conversation to elicit a sound bite you can use in a blog, video, socialmedia post, press release, or other content sounds daunting, the post is for you. And, if your goal is to catch the attention of local media, a good quote can make your press release, blog post, or email stand out.
Watch the video The #LibraryMarketing Show, Episode 193 One of the websites I use to learn about socialmedia has just published an industry report. I’ll explain how this new data can help you make your library’s socialmedia promotions more effective. Plus we give away kudos. Let me know here.
This is the first installment in my series on socialmedia best practices for libraries in 2023. Finally, according to Adweek, LinkedIn is the second most trusted socialmedia platform. They’ve ranked LinkedIn first in “legitimacy” for all socialmedia platforms. LinkedIn for libraries.
Respondents said they would study more if their materials matched the style and convenience of socialmedia apps they interact with daily. SHARPEN blends a socialmedia-inspired, mobile-first design with trusted content built specifically to align with popular college courses. What does the SHARPEN app do for students?
This is the second installment in my series on socialmedia best practices for libraries in 2023. Facebook remains the single most popular socialmedia platform for libraries. According to Statista , Facebook is the largest socialmedia platform in the world, with more than two billion users. More advice.
If you pay attention to library socialmedia, you have seen Paul’s work. He is currently the socialmedia specialist for the Cincinnati and Hamilton County Public Library (CHPL), working on the team I used to lead! I would say one key to success is capitalizing on socialmedia trends and events in your local community.
I oversee our community engagement, socialmedia, most publications, and other marketing and public relations duties.” “I I look at our socialmedia accounts as an avenue for advertising, so most of our posts are program and event promotion and photos, and promotion of our eMedia and materials.” She uses email.
But Erica is responsible for the system’s monthly newsletter and socialmedia promotion. And her work on social is drawing praise from fellow library marketers. My philosophy in all things, not just socialmedia, is to build relationships and community,” explained Erica.
which socialmedia platform they used the most. S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok The survey asked adults in the U.S. And the top result was NOT Facebook! No worries !
Watch this video The #LibraryMarketing Show, Episode 197 There’s a new socialmedia platform in the world. I decided to record an emergency episode today instead of a regular blog post. More Advice Details in New Report Can Help You Create More Effective SocialMedia Posts for Your Library!
Show, Episode 164: Click the video link above to hear about the top two socialmedia headlines for libraries. Beginning November 14: The 2023 Series of SocialMedia Tips for Libraries. Be sure to follow the blog for the platform-by-platform guide! Subscribe to this blog and you’ll receive an email whenever I post.
The gift is… A break from socialmedia. Am I advising you to stop library promotions on social? S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following socialmedia platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok Wait, what?
In my many years of personal and professional socialmedia use, I’ve never gone viral. They are part of every socialmedia platform’s algorithm. Going viral on socialmedia is like winning the lottery. I have not seen a substantial increase in the number of visits to my blog. Until two weeks ago.
Show, Episode 169: We have news that could have an impact on your library’s socialmedia strategy. Plus a new study from Pew Research Center uncovers how teens view socialmedia use. S ubscribe to this blog and you’ll receive an email whenever I post. And there are lots of takeaways for libraries. YouTube.
Watch this video now #LibraryMarketing Show, episode 260 A fascinating new report may help your library decide which socialmedia platforms you should use to post content specifically aimed at your youngest readers! S ubscribe to this blog and you’ll receive an email whenever I post. Miss the last episode? No worries !
Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on socialmedia. Or will you end up being less successful on socialmedia if you take it? S ubscribe to this blog and you’ll receive an email whenever I post.
When it comes to engaging with the public, socialmedia is often a first instinct for many government officials. In fact, according to TechCrunch, 62% of adults now get their news from socialmedia.
In this episode of The Library Marketing Show, I’ll answer a question from the viewer about sharing original content from other creators on socialmedia. Subscribe to this blog and you’ll receive an email whenever I post. I have two tips that worked for me when I worked in a library plus advice from experts. YouTube.
This is the third installment in my series on socialmedia best practices for libraries in 2023. It is the socialmedia network that users in the U.S. Instagram Adds Automated Captions, Facebook Expands Reels, and TikTok Goes Long: The Top SocialMedia Headlines for Libraries. on the platform. In the U.S.,
S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following socialmedia platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok Miss last week’s episode? No worries ! Will I see you soon?
Show, Episode 151: In this episode, I’ll introduce you to a new socialmedia platform launched by the AARP called Senior Planet Community. Subscribe to this blog and you’ll receive an email every time I post. Watch the Episode Now. The Library Marketing???????? This is an excellent promotional opportunity for libraries.
The #LibraryMarketing Show, Episode 175: Is this the end of socialmedia marketing for libraries?? There are signs that socialmedia, in general, is not holding the audience’s attention as it once did. S ubscribe to this blog and you’ll receive an email whenever I post. Watch the video. But, is it really?)
In this episode, I will share four major socialmedia headlines for libraries. Subscribe to this blog and you’ll receive an email every time I post. Watch the Video Now. The Library Marketing???????? Show, Episode 156. Kudos in this episode go to Berkley Library. Want to nominate someone for kudos? Let me know in the comments.
Your original content, like blog posts, videos, newsletters, and socialmedia posts that talk about what your library offers and how your library helps your community, must be as engaging as possible. We often shared content from other sources to fill gaps in our socialmedia and email calendars. Steal away!
With more than 3,500 participants from 140 countries, 21,000 online viewers, and 65,000-plus social-media engagements, the summit was a testament to the commitment of global healthcare leaders to addressing health inequities and improving patient outcomes.
Socialmedia is a relatively new communications tool. In this podcast we will be exploring how socialmedia is being used, or not used, by emergency managers, before, during and after a disaster. Hear first hand expert insights from Eric on his Podcast , Blog & EricHoldeman.com.
Watch this video now #LibraryMarketing Show, episode 259 A viewer has a question: What is going on with Threads, and should your library start taking this newish socialmedia platform seriously? S ubscribe to this blog and you’ll receive an email whenever I post. Miss the last episode? No worries ! Will I see you soon?
This is the fourth installment in my series on socialmedia best practices for libraries in 2023. What a Viral Instagram Video Can Teach You About Library SocialMedia Promotions. Subscribe to this blog and you’ll receive an email every time I post. Photo courtesy Cincinnati and Hamilton County Public Library.
There are more than a hundred templates available for just doing that—writing scripts, socialmedia templates, and so on. “Our team is constantly testing these models for very specific purposes,” says Almond. It is continuously being optimized behind the scenes.” I’ve learned a lot working with CreatorUp as a customer.”
Eric Holdeman linked up with Hal back in 2011 when he was leading the effort to establish governance procedures for the use of socialmedia. Hear first hand expert insights from Eric on his Podcast , Blog & EricHoldeman.com. Hear first hand expert insights from Eric on his Podcast , Blog & EricHoldeman.com.
2: Post no more than once a day on your socialmedia channels. Socialmedia for libraries works to create brand awareness and affinity. Make a schedule to create quality posts and give your socialmedia feeds consistency (which the algorithms love). Did your socialmedia impressions spike this month?
You’re likely writing blog posts, emails, speeches, press releases, talking points, and more. Maybe you have been thinking about posting less on socialmedia. You may consider turning to other, more content-rich and impactful tactics like blogs and print newsletters. Writing is difficult. Here are my favorites!
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