Super Library Marketing

APRIL 15, 2024

If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.

Strategic Planning 83

Strategic Planning Social Media Press Release Public Transportation 83

Super Library Marketing

MARCH 27, 2023

You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. For example, this year at LibLearnX, I attended a session on strategic planning for libraries. Check their LinkedIn profile, blog, or website.

Social Media 110

Social Media Strategic Planning Communications Outreach 110

Super Library Marketing

MAY 13, 2024

I work closely with our director, and fortunately, our library did a strategic plan two years ago. Those metrics come in handy as Ann plans marketing for the rest of the year. Her library recently purchased a bookmobile and is creating a new Outreach department. Their importance cannot be overstated.” exclaims Ann. “We

Social Media 81

Social Media Strategic Planning Outreach Leadership 81

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. Subscribe to this blog and you’ll receive an email every time I post. There is no rest.

Social Media 94

Social Media Press Release Communications Strategic Planning 94

AWS Public Sector Blog

MAY 31, 2023

In this blog post, learn how Share Our Strength used AWS to overcome data management challenges and improve their strategic planning outcomes to end childhood hunger in America. When childhood hunger strikes “At Share Our Strength, we work hard every day to find solutions to end childhood hunger. Connect with us to learn more.

Public Sector 52

Public Sector Nonprofit Outreach Strategic Planning 52

Super Library Marketing

MARCH 4, 2024

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. It’s marketing with empathy. It’s best explained with an example.

Press Release 87

Press Release Social Media Parks And Recreation Strategic Planning 87

A Library Writer's Blog

MAY 14, 2024

ACRL’s strategic plan and ALA’s Core Values of access, equity, intellectual freedom and privacy, public good, and sustainability can inform this conversation. In 2000, the first edition of Michael Gorman’s Our Enduring Values: Librarianship in the 21st Century was published.

Stewardship 40

Stewardship Strategic Planning Outreach Sustainability 40