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Be the Social Media You Want To See in the World: Advice on Building Community From a Library Marketer

Super Library Marketing

For the past six years, she’s been the outreach, engagement, and marketing consultant at the Southern Adirondack Library System. But Erica is responsible for the system’s monthly newsletter and social media promotion. And her work on social is drawing praise from fellow library marketers.

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One of the Best Minds in Marketing Says There Is a Way To Turn Your One-Off, In-Person Library Events Into Effective Marketing and Outreach

Super Library Marketing

Watch this video now #LibraryMarketing Show, episode 219 Fact: the effectiveness of social media in promoting your library’s programs, services and collection is declining. S ubscribe to this blog to receive an email whenever I post. But that is not a reason for despair. The idea is brilliant and pretty easy to pull off.

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The 2024 Guide to LinkedIn for Libraries: Updated Tips To Get the Most Organic Reach

Super Library Marketing

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the fifth installment in the 2024 series of social media guides for libraries. LinkedIn is my favorite social media platform, personally and professionally. And organic reach is better than any other social media platform I’ve worked with.

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How One Library Marketer Transformed a Library Website: See the Stunning Before and After!

Super Library Marketing

At her library, Megan is a team of one, overseeing all social media, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, social media, or from other places directly to landing pages, but don’t tend the linger.”

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The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completely Free!)

Super Library Marketing

One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your social media posts or how your co-workers expect you to make a flyer for every single program is at a conference.

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.

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What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Super Library Marketing

It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Next, I asked ChatGPT to give me a social media post that would convince teenagers to participate in my library’s summer reading program. Hang on to your hats, folks.