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For the past six years, she’s been the outreach, engagement, and marketing consultant at the Southern Adirondack Library System. But Erica is responsible for the system’s monthly newsletter and socialmedia promotion. And her work on social is drawing praise from fellow library marketers.
Plus, we’ll give kudos to a library that received press attention for a unique outreach program. S ubscribe to this blog, and youll receive an email whenever I post. S ubscribe to this blog, and youll receive an email whenever I post. Do you have a suggestion for a topic for a future episode? Let me know here.
Watch this video now #LibraryMarketing Show, episode 219 Fact: the effectiveness of socialmedia in promoting your library’s programs, services and collection is declining. S ubscribe to this blog to receive an email whenever I post. But that is not a reason for despair. The idea is brilliant and pretty easy to pull off.
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the fifth installment in the 2024 series of socialmedia guides for libraries. LinkedIn is my favorite socialmedia platform, personally and professionally. And organic reach is better than any other socialmedia platform I’ve worked with.
Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. That meant her original Communications Specialist could focus on print communications and socialmedia. We now effectively have a blog.
At her library, Megan is a team of one, overseeing all socialmedia, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, socialmedia, or from other places directly to landing pages, but don’t tend the linger.”
It’s likely your news and socialmedia feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Next, I asked ChatGPT to give me a socialmedia post that would convince teenagers to participate in my library’s summer reading program. Hang on to your hats, folks.
One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your socialmedia posts or how your co-workers expect you to make a flyer for every single program is at a conference.
I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on socialmedia. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.
You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. Check their LinkedIn profile, blog, or website. Connect with fellow attendees and speakers on socialmedia before you go. S ubscribe to this blog and you’ll receive an email whenever I post.
And when an opening came up in the Outreach Department where I was volunteering, I was encouraged to apply.” More Advice There’s New Advice for Libraries About Posting to SocialMedia but… Should You Actually Take It? But I took her advice to apply as a volunteer, just to get a sense of what it was like.
And the dashboards on targeted emailing, socialmedia performance, and Google Analytics are very telling.” Her team uses many tools to create reports and analyze monthly metrics, including their email dashboard, socialmedia scheduling platform, and website analytics dashboard. Their importance cannot be overstated.”
S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok Miss the last episode? No worries ! Will I see you soon?
Barbara’s team tried something new this year: a socialmedia campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in socialmedia posts about an annual review, you would be wrong. “We The library has one main organizational socialmedia account and branch accounts.
S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok Miss the last episode? No worries ! Will I see you soon?
We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We should be proud of: Our socialmedia engagement. When you see a library doing great marketing work, give them a shoutout on socialmedia.
I was searching for their website and socialmedia presence.” News releases in the local media, flyers in branches, our website and socialmedia platforms – those are great ways to get information out,” explains Claudine. “We At the time, I had a map next to my desk at home,” remembers Claudine. “I
A strategic plan defines targets and objectives for the entire library organization, including facilities, human resources, reader services, youth services, outreach, and more. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
They are compelled to talk about us positively on socialmedia, give us great reviews on Google Business, and support our work through donations or volunteerism. And add your contact information to your bio or “about” page on all your socialmedia accounts. You must also keep your library’s information updated on Google.
Before you know it, you have a compelling piece that you can use to promote your event on socialmedia, in email, and in print. The Library’s Outreach Team has been working with Guernsey Prison for several years to provide books and readers’ advisory support for people convicted of crimes on the island. YouTube.
“We also provide ways to connect with the library through a page filled with links and QR codes to get to our website, catalog, calendar, reading challenge platform, and socialmedia channels.” Marketer at a Cultural Institution Takes Us Behind the Scenes S ubscribe to this blog and you’ll receive an email whenever I post.
We do, as supplies allow, take print copies to outreach events, but more than likely have a flyer with the QR code and how to sign up to receive a copy available at tabling events.” “Our Here’s How Their Targeted Newsletter Works S ubscribe to this blog and you’ll receive an email whenever I post.
Step 2: Target new audiences with a little money on socialmedia. What the Results of a Massive New Survey Have To Say for Libraries S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
Zencity automatically collects, anonymizes, and analyzes data from a variety of public or government-run sources, including 311 tickets, comments on local news sites, public-facing socialmedia and community groups, and comments on local government socialmedia pages. Colorado Springs, CO.
In this new three-part blog series, follow Adrienne Hamilton’s journey to get a client-side view of successful project planning, launching, and reporting of a public involvement initiative for transport. Socialmedia – use your channels to promote “snapshot” content of community engagement results and include links to your project microsite.
Possible topics include, but are not limited to: Marketing & communications, with an emphasis on key themes: Communications / PR / Media relations Strategy / Research / Planning / Style guides Workflow management Staff buy-in / Internal support and partnerships Equity, Diversity, and Inclusion (EDI) User experience / Accessibility Community engagement, (..)
And they’re active on socialmedia. In-person outreach is critical to targeting your older population. Subscribe to this blog and you’ll receive an email every time I post. If your mental picture of an older person is frail, technologically challenged, and dependent on others, you couldn’t be more wrong. YouTube.
Today, organizations are receiving larger data sets, not just from traditional in-person activities, but also digitally from platforms like Social Pinpoint and socialmedia. With an overview of the process, they use Social Pinpoint’s Tabs tool to break down their feedback into easily digestible sections.
This is the final part of a series on socialmedia best practices for libraries in 2023. Well, this is the most difficult section of the 2023 socialmedia guide to write. Twitter is the 15th most popular socialmedia platform in the world, as measured by active monthly users. Twitter for Libraries.
Do marketing -- harder as local media goes out of business, etc. Work with Hill Rag community newspaper, websites, develop an active socialmedia program, etc. Cost could be based on income, and there should be an equity and outreach program to ensure the demographics of participants reflect DC's demographics.
My ultimate goal was to get where I am today!” Jamie does much of the same work as many of my readers: producing flyers, sending emails, and working on socialmedia posts. An Expert Explains Why It’s Not Time To Freak Out S ubscribe to this blog and you’ll receive an email whenever I post.
Meghan now works as the Outreach and Reference librarian for The University of the District of Columbia. In the end, all the outreach I do comes down to one simple message – we are the place you can come to get help. Instead, I see our outreach as relationship building. So, we work on equity and consistency in our service.
You might also find this helpful Navigate Library Alerts Seamlessly: 7 Proven Messaging Techniques S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
Plus we’ll give kudos to a library that received press coverage for a new outreach initiative at their local airport! S ubscribe to this blog and you’ll receive an email whenever I post. S ubscribe to this blog and you’ll receive an email whenever I post. Do you have a suggestion for a topic for a future episode?
Kelly now works as an Outreach Librarian for Southfield Public Library , which is located in a suburb of Detroit. Shes part of the Community Outreach department, which oversees the library’s marketing, promotion, exhibits, and large programs. S ubscribe to this blog and youll receive an email whenever I post.
I write blog posts! Each month, there are several events planned on a whole range of topics from AI to socialmedia to video and working with influencers. Price: $525 for a main conference pass This conference covers content, socialmedia, email, SEO, analytics, and strategy.
Like many of you, the Winter Park Library Communications Team manages a range of projects such as fundraising appeals, socialmedia, newsletters, an annual gala, and more. They work closely with other departments, including childrens and adult librarians, archivists, and outreach staff.
S ubscribe to this blog and youll receive an email whenever I post. You can also follow me on the following socialmedia platforms: YouTube LinkedIn Bluesky Instagram TikTok Goodreads Miss the last episode? No worries ! Will I see you soon? To do that, enter your email address.
If you don’t believe me, stop reading this blog, set a five-minute timer, and just sit there with your eyes closed trying to predict when the timer will ring. S ubscribe to this blog and you’ll receive an email whenever I post. But for maximum impact, you must take a strategic approach to your presentation.
Photo courtesy of the Cincinnati and Hamilton County Public Library This is part of the 2025 series of socialmedia guides for libraries. 48 percent of LinkedIn’s socialmedia users log in monthly. According to Social Insider , the average engagement rate for organic posts on LinkedIn is 3.85 Here’s why.
These efforts build on previous White House efforts to connect with users across a range of socialmedia sites and make the experience of the speech appropriate to each platform. Socialmedia is a bridge of sorts. Socialmedia in general as allowed access to those sharing in the power distribution.
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