Super Library Marketing

MARCH 3, 2025

Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. She had one Communication Specialist but was certain she needed more help. The first thing I did was sit down with my Communications Specialist and perform a job task audit.

Communications 73

Communications Social Media Outreach Campaign 73

AWS Public Sector Blog

OCTOBER 16, 2023

First, the pandemic created a rise in e-learning solutions, as teachers and students adopted digital platforms for communicating, teaching and learning, and managing academic information. Architectural diagram of the solution that forms the foundation of this blog post.

Education 321

Education Translation Social Media Communications 321

Eric Holdeman's Disaster Zone Podcast

AUGUST 9, 2022

Social media is a relatively new communications tool. However, today it dominates many aspects for how people communicate in their personal lives and is of increasing importance in business and government. Hear first hand expert insights from Eric on his Podcast , Blog & EricHoldeman.com.

Social Media 52

Social Media Public Administration Communications Sustainability 52

Super Library Marketing

JUNE 24, 2024

2: Post no more than once a day on your social media channels. Social media for libraries works to create brand awareness and affinity. Make a schedule to create quality posts and give your social media feeds consistency (which the algorithms love). Did your social media impressions spike this month?

Social Media 111

Social Media Communications Development 111

AWS Public Sector Blog

APRIL 17, 2024

Exacerbated by social media and the COVID-19 pandemic, these types of information threaten the well-being of patients and spark burnout among public officials. One of the most innovative features of Project Heal will be the platform’s ability to generate tailored communication responses to misleading information.

Public Health 219

Public Health Communications Social Media Education 219

Super Library Marketing

SEPTEMBER 25, 2023

Some are seeing your social media posts. I repurpose this blog every week. Or I might rearrange them, adding more humor or emojis… things I wouldn’t necessarily do in my blog post. Then I take those lines and I post them across my social media channels and in my emails. Did you notice?!)

Social Media 119

Social Media Press Release Engagement Communications 119

Super Library Marketing

FEBRUARY 27, 2023

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “My My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “I

Campaign 111

Campaign Social Media Media Relations Communications 111

Super Library Marketing

SEPTEMBER 19, 2022

The library I worked for when I started this blog had an annual tradition. This happened because we had a messy, unorganized internal communications strategy. Internal communications: marketing’s forgotten stepchild. On this blog, we focus mainly on marketing and promotions aimed to reach your library community.

Communications 92

Communications Engagement Campaign Social Media 92

Super Library Marketing

OCTOBER 16, 2024

Plus we’ll give kudos to a library that gave us a master class in crisis communication. S ubscribe to this blog and you’ll receive an email whenever I post. S ubscribe to this blog and you’ll receive an email whenever I post. Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos?

Crisis Communication 100

Crisis Communication Social Media Communications 100

Super Library Marketing

OCTOBER 14, 2024

catalog downtime, major entrance closures,), use all your available channels (website, social media, emails, texts, signs, etc.) A weekly update post on social media or an email summarizing all current disruptions will inform your community without inundating them with multiple messages. to inform your patrons.

Social Media 97

Social Media Crisis Communication Communications Management 97

Super Library Marketing

MARCH 25, 2024

I feel like this willingness to help others is common among library staff; libraries truly are a special place for community collaboration!” She’s now the Communications Coordinator at the Newberry Library , a non-circulating research and cultural archive library in Chicago. Our blog posts help inspire this!”

Social Media 97

Social Media Public Programs Communications Engagement 97

AWS Public Sector Blog

OCTOBER 20, 2022

This includes—but is not limited to—instant messages, texts, emails, audio and video recordings, social media content, presentations, reports, photographs, and more. Now more than ever, agencies are seeking to communicate through secure channels, and maintain and preserve those communications. Data security and retention.

Public Sector 130

Public Sector Communications Laws Security 130

Super Library Marketing

JUNE 12, 2023

Now Renee gets to spend every day surrounded by books (and other great services, of course) in her role as Library Education and Communications Coordinator for the Law Library Victoria. The Law Library Victoria has an outstanding social media presence. remembered Renee. This will be launched in late 2023.”

Laws 98

Laws Social Media Communications Legislation 98

Super Library Marketing

JUNE 19, 2023

According to a survey by Blind , the burnout rate for anyone working in marketing and communications was already high pre-pandemic, at 74.8 This month, during Pride, I have held my breath every time I see a library post on social media. Write a blog post. Post to social media. So, we’re doing more with less.

Social Media 114

Social Media Campaign Communications Management 114

Super Library Marketing

FEBRUARY 13, 2023

Now, not even a year after graduating from Arkansas State University with a degree in communications, Francesca is working her first professional job at a library. Subscribe to this blog and you’ll receive an email every time I post. Viewer note: The next Super Library Marketing post will be released on Monday, February 27.

Social Media 138

Social Media Accountability Coordinator Communications 138

Super Library Marketing

NOVEMBER 6, 2023

The chief of Marketing, Communications, and Strategy for the Enoch Pratt Free Library , she called back to Baltimore and put her team on speaker phone. Our social media manager, Vianey Becerra, was made full-time, and translation duties were added because Vianey is bilingual.” “A Go find them!” P.S. Want more advice?

Social Media 136

Social Media Campaign Communications Translation 136

Super Library Marketing

OCTOBER 23, 2024

We’ll also give kudos to a library that clearly and beautifully communicated the value and impact of its summer reading program. S ubscribe to this blog and you’ll receive an email whenever I post. S ubscribe to this blog and you’ll receive an email whenever I post. Do you want to nominate someone for kudos? No worries !

Social Media 89

Social Media Communications 89

AWS Public Sector Blog

DECEMBER 5, 2022

Social media: Understand the context of social media posts and respond based on real-time data. Sentiment analysis on Twitter and other social media feeds allows the airport team to hear the voice of the customer while putting the operational issue in context.

Social Media 130

Social Media Transportation Public Sector Operations 130

Super Library Marketing

MAY 8, 2023

Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT.

Social Media 93

Social Media Outreach Communications Campaign 93

Super Library Marketing

MARCH 27, 2023

You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. I knew that I needed to learn more about the process so that I could encourage libraries to add communication initiatives to their strategic plans. Check their LinkedIn profile, blog, or website.

Social Media 123

Social Media Strategic Planning Communications Outreach 123

Super Library Marketing

JANUARY 8, 2024

For the past 8 years, I’ve asked questions that help me get a better sense of who you are, and how this blog and The Library Marketing Show can be as helpful to you as possible. How to reach new users Respondents said they struggled to promote to community members through traditional means, like newspapers, as well as on social media.

Social Media 93

Social Media Budgeting Communications Coordinator 93

Super Library Marketing

NOVEMBER 16, 2022

Elon Musk’s takeover of the social media platform has put accounts at risk. S ubscribe to this blog and you’ll receive an email whenever I post. The Library Marketing???????? Show, Episode 167: This episode is a must-see for any library that posts on Twitter. Want to nominate someone for kudos? Let me know in the comments.

Accountability 94

Accountability Social Media Security Crisis Communication 94

Super Library Marketing

JUNE 10, 2024

I was searching for their website and social media presence.” News releases in the local media, flyers in branches, our website and social media platforms – those are great ways to get information out,” explains Claudine. “We At the time, I had a map next to my desk at home,” remembers Claudine. “I

Social Media 89

Social Media Elected Officials Campaign Advocacy 89

Super Library Marketing

AUGUST 22, 2022

They theorize the added characters increase engagement because they can communicate more value to the recipient. This stat comes from several sources, including Social Media Examiner. Ideal blog post length: 2,000 words. You may have noticed these tricks in my blog posts. An unboxing video can be shorter.

Social Media 132

Social Media Engagement Communications Education 132

Super Library Marketing

FEBRUARY 19, 2024

One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your social media posts or how your co-workers expect you to make a flyer for every single program is at a conference.

Social Media 103

Social Media Fundraising Outreach Communications 103

zencity

JULY 12, 2023

Social media has significantly changed the communication landscape, bringing government leaders closer to the people they serve and building trust between them. Almost overnight, Threads , the new social network competitor to Twitter launched by Meta and Instagram, has reached a critical mass of users.

Local Government 98

Local Government Social Media Government Accountability 98

Super Library Marketing

JANUARY 16, 2023

Frank Steely Library on the campus of Northern Kentucky University, where she serves as Communications and Marketing Manager. Additionally, Instagram is where the majority of NKU’s other social media accounts are the most active.”. One of her favorites is the University of Kentucky’s social media accounts.

Social Media 98

Social Media Campaign Accountability Engagement 98

Super Library Marketing

JULY 12, 2023

S ubscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok Let me know here. Thanks for watching! Will I see you soon?

Social Media 96

Social Media Communications 96

Super Library Marketing

JUNE 21, 2023

Subscribe to this blog and you’ll receive an email whenever I post. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok Want to nominate someone for kudos? Let me know here. Thanks for watching!

Social Media 93

Social Media Education Crisis Communication Communications 93

Super Library Marketing

JUNE 26, 2023

Burnout is real , especially for communicators. Nearly 75 percent of people working in marketing and communications say they experience burnout. Resist the temptation to look at your library’s social media accounts when you’re not on call. Read a blog post. We were told that productivity equals worth. that do well.

Social Media 92

Social Media Communications Management Accountability 92

Super Library Marketing

NOVEMBER 7, 2022

This was the first-ever pre-conference workshop for the Library Marketing and Communications Conference , which returned in all its in-person glory. We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. You can help.

Social Media 98

Social Media Press Release Communications Strategic Planning 98

A Library Writer's Blog

JUNE 24, 2022

The IFLA Local History and Genealogy Section of the International Federation of Library Associations and Institutions (IFLA) invites proposals for papers highlighting innovative local history and genealogy projects and activities developed via social media channels. This event will be held online on August 23 at 16.00

Social Media 40

Social Media Engagement Communications Education 40

Super Library Marketing

JULY 3, 2023

I’ll never forget a conversation I had at the Library Marketing and Communications Conference. Everyone just thinks I sit around playing on social media.” Create an internal communications plan to explain, in simple terms, how promotions work to make their job easier. I feel like I work on an island,” she told me.

Social Media 90

Social Media Management Communications Cultivation 90

Super Library Marketing

APRIL 17, 2023

Every day, our news and social media feeds are filled with horrific stories from friends in the library world about book challenges and campaigns to defund libraries. (I Send them an email with interview questions and write a blog post about them. Then post the video on your library’s website and social media channels.

Social Media 105

Social Media Campaign Housing Communications 105

Super Library Marketing

MARCH 11, 2024

When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” Like many of you, Leslie is a marketing and communications department of one. It’s a great mix of literary humor, art, and community.

Press Release 98

Press Release Social Media Communications Campaign 98

Super Library Marketing

SEPTEMBER 26, 2022

Effective internal communication is incredibly important to the success of any library. Last week, I shared advice from libraries that have had success communicating with staff and stakeholders using tactics like email. He used his storytelling skills to improve communication between his marketing team and other library staff members.

Social Media 96

Social Media Communications Leadership Operations 96

Super Library Marketing

SEPTEMBER 11, 2023

Jenie now works as Marketing and Communications Manager for the library. This year, she co-led a team of five people during a major project: a survey of their community. We talked on radio programs, developed videos, e-newsletters, postcards with QR codes, and social media campaigns.

Strategic Planning 125

Strategic Planning Social Media Campaign Development 125