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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

The marketing team at Prince William Public Libraries includes writing, graphic design, media relations, digital communications and social media, and videography professionals. Most computers and many social media apps now come with built-in video editing tools,” she pointed out. For Rachel, it’s… “Social media!

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

Our social media manager, Vianey Becerra, was made full-time, and translation duties were added because Vianey is bilingual.” “A That expanded massively as we launched more regular campaigns and saw success.” I want to run measurable marketing campaigns the whole way through.” Go find them!” P.S. Want more advice?

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Super Library Marketing

Additionally, Instagram is where the majority of NKU’s other social media accounts are the most active.”. In the spring 2022 semester, Steely Library launched a weeklong scavenger hunt-inspired social media campaign. One of her favorites is the University of Kentucky’s social media accounts.

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We Have a Problem: Burnout Is Real. Here Are the Top 5 Threats to Library Promotional Work.

Super Library Marketing

This month, during Pride, I have held my breath every time I see a library post on social media. Unrealistic deadlines and results expectations How many times have you been asked to create an email, a social media post, or an ENTIRE campaign… right now, like yesterday. Write a blog post. Update the website.

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What’s It Like To Promote a Library With a Non-Circulating Collection? Marketer at a Cultural Institution Takes Us Behind the Scenes

Super Library Marketing

View this post on Instagram A post shared by Newberry Library (@newberrylibrary) Lili shares social media posting duties with the Director of Communications, Bob Dolgan. “We ” “Facebook is a text- and link-oriented site, we focus more on sharing relevant articles, blog posts, and events.

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Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Super Library Marketing

Barbara’s team tried something new this year: a social media campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in social media posts about an annual review, you would be wrong. “We Her team provided context and made the ask very simple. “We

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

We talked on radio programs, developed videos, e-newsletters, postcards with QR codes, and social media campaigns. We canvased apartments, churches, and social groups too.” S ubscribe to this blog and you’ll receive an email whenever I post. S ubscribe to this blog and you’ll receive an email whenever I post.