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How One Library Marketer Played an April Fools’ Prank On Her Community… and Got Incredible Reach on Social Media!

Super Library Marketing

My goal with our April Fools’ pranks has always been to show the library as a fun and innovative place and to get attention on social media.” The social media posts garner a lot of comments. Discover How a Librarys Innovative Campaign Skyrocketed Web Visits! ” And so, in 2022, an idea formed.

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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

The marketing team at Prince William Public Libraries includes writing, graphic design, media relations, digital communications and social media, and videography professionals. Most computers and many social media apps now come with built-in video editing tools,” she pointed out. For Rachel, it’s… “Social media!

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How one nonprofit uses AWS to amplify citizen advocacy across Africa

AWS Public Sector Blog

Whether lobbying political leaders in world capitals or running grassroots campaigns in local communities, ONE encourages governments to fight extreme poverty and preventable disease, particularly in Africa. Users can ask the chatbot for information about local campaigns and volunteer for opportunities in their area.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

Our social media manager, Vianey Becerra, was made full-time, and translation duties were added because Vianey is bilingual.” “A That expanded massively as we launched more regular campaigns and saw success.” I want to run measurable marketing campaigns the whole way through.” Go find them!” P.S. Want more advice?

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Super Library Marketing

Additionally, Instagram is where the majority of NKU’s other social media accounts are the most active.”. In the spring 2022 semester, Steely Library launched a weeklong scavenger hunt-inspired social media campaign. One of her favorites is the University of Kentucky’s social media accounts.

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How One Library Marketer Advocated for (and Got) an Additional Promotional Staff Member

Super Library Marketing

In the end, the benefit of hiring someone who would do the work of those two contracts (web and PR agency), in addition to being a DCDL employee and helping as needed with other Communications Department duties (campaigns, community events, etc.) We now effectively have a blog. outweighed the cost of hiring external contract help.

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Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Super Library Marketing

Barbara’s team tried something new this year: a social media campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in social media posts about an annual review, you would be wrong. “We Her team provided context and made the ask very simple. “We