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Creating agentless outbound campaigns to support Medicaid unwinding efforts

AWS Public Sector Blog

The top four concerns that SMAs have shared are outreach and engagement, staffing shortages, returned mail, and reporting capabilities. In this blog post, learn how to deploy a serverless outbound campaign to meet Medicaid unwinding outreach needs and support agency staff members by streamlining the outreach process.

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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

The woman represents public Wi-Fi, and the video is her library’s creative, engaging announcement that Wi-Fi is now available outside of the library building and in the parking lots. But the team does have a secret ingredient to creating campaigns that resonate with audiences… fun! Why is she so happy?

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3 Ways to Optimize Your Public Engagement Initiative Post-Launch

Social Pinpoint

In this new three-part blog series, follow Adrienne Hamilton’s journey to get a client-side view of successful project planning, launching, and reporting of a public involvement initiative for transport. Learn how you can also create positive project outcomes with your online community engagement platform of choice.

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What’s It Like To Promote a Library With a Non-Circulating Collection? Marketer at a Cultural Institution Takes Us Behind the Scenes

Super Library Marketing

As an independent library that is free and open to the public, of course, our overarching goal is to get people in the doors, engaging with the collection, learning, reading, and discussing,” says Lili. ” “Facebook is a text- and link-oriented site, we focus more on sharing relevant articles, blog posts, and events.

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Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Super Library Marketing

Barbara’s team tried something new this year: a social media campaign to expand the reach of the stories her library is telling. percent engagement rate compared to 2.5 percent engagement rate on Facebook. So, it did engage with people. We needed to advocate the value that we have, and that we bring to the city.”

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Super Library Marketing

It is where I feel like I can best humanize the library through visual and written storytelling, speaking in a voice that resonates with students, capitalizing on visual elements, and creating fun mini-digital user experiences to engage with our audience. Subscribe to this blog and you’ll receive an email every time I post. YouTube.

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Effective Library Internal Communication Is Not Impossible! Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy

Super Library Marketing

The library I worked for when I started this blog had an annual tradition. On this blog, we focus mainly on marketing and promotions aimed to reach your library community. You should approach this work just as you would for a customer-facing marketing campaign. Photo courtesy Public Library of Cincinnati and Hamilton County.