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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. Communications and Marketing Director Rachel Johnson grew up north of Baltimore. It’s put on by the Association of Marketing and Communication Professionals (AMCP). I loved to bother her after story times as a toddler.

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Automating multi-channel communication for school bus delays

AWS Public Sector Blog

Communication with parents is a must for school districts. In this blog post, I walk through how to set up a solution that enables school districts to notify a targeted group of parents about school bus breakdowns and delays via the parent’s preferred method of communication (i.e., Enable outbound campaigns 1.

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Creating agentless outbound campaigns to support Medicaid unwinding efforts

AWS Public Sector Blog

To address these staffing shortage issues and make sure members get their communications needs met, SMAs can use AWS and cloud technology to introduce automation into their outreach process. Agencies can configure the Amazon Connect Outbound Campaign solution to use agents or function agentless.

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Effective Library Internal Communication Is Not Impossible! Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy

Super Library Marketing

The library I worked for when I started this blog had an annual tradition. This happened because we had a messy, unorganized internal communications strategy. Internal communications: marketing’s forgotten stepchild. On this blog, we focus mainly on marketing and promotions aimed to reach your library community.

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CISA, OMB, ONCD and Microsoft collaborate on new logging playbook for Federal agencies

Microsoft Public Sector

BACKGROUND: Vasu Jakkal recently announced an expansion of Microsoft’s cloud logging accessibility in her blog post Expanding Cloud Logging to Give Customers Deeper Security Visibility. If you have not done so, please take a moment to read about the changes, this blog covers at a high level the context for the initiative.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

The chief of Marketing, Communications, and Strategy for the Enoch Pratt Free Library , she called back to Baltimore and put her team on speaker phone. Like many libraries, Enoch Pratt really had a challenging time communicating with patrons during the Covid lockdown because of the digital divide. Go find them!” P.S. Want more advice?

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How to effectively tell government success stories

Partnership for Public Service

2, the Partnership for Public Service held a virtual workshop to help federal communications professionals learn how to strategically frame government success stories. He stressed the need to establish a specific goal of what you want your audience to do, and know and feel from the message you are communicating. “We Keep it simple.