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Foundations of a successful marketing campaign [increase participation]

Social Pinpoint

Creating a marketing campaign is crucial for any online engagement project. Without one, you could be missing out on many opportunities and lose access to your community and stakeholders (aka ‘customers’), but that does not mean that every marketing campaign is a good campaign.

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U.S. defense: Fighting the fog of war with data and AI

Open Access Government - Technology News

This article discusses the impact of data analytics, AI, and other decision-support technologies on the United States Army – the largest and oldest branch of the military. Military campaigns and operations occur here. The DoD’s mission is to provide the military forces required to deter war and ensure national security.

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Building a Culture of Cyber Literacy

GovLoop

For instance, security teams can issue alerts about new phishing campaigns or other attacks to keep employees apprised of current threats. “We This article appeared in our guide, “ How to Build a Cyber-Savvy Workforce.” To be cyber literate, employees need regular updates and education plus annual and job-specific training.

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Turn Your “Weakest Link” Into a “Human Firewall”

GovLoop

Require regular refreshers, and encourage participation in campaigns such as National Cybersecurity Awareness Month. This article appears in our guide “ Bright Ideas for Making Cyber Stick.” A cybersecurity culture builds on basic training that teaches cybersecurity concepts, terminology and best practices for employees.

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Simple Design Strategies for Improving Constituent Experiences With State and Local Agencies

GovLoop

In this article, I explore the 5Es of experience and why two of the most often overlooked, Entice and Extend, are key to improving the overall citizen experience. Run “banner-ad” campaigns on your website to drive uptake. This article first appeared March 22, 2022. Imagine you’re applying online for Medicaid.

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How to effectively tell government success stories

Partnership for Public Service

People are motivated by several factors – and knowing how to reach the audience at multiple levels can help boost the effectiveness of a communications campaign. Hattaway suggested providing specific solutions that benefit both the individual and society to maximize motivation for the audience.

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How to Implement Mandatory Registration for Your Community Engagement Site

Social Pinpoint

In this article, we will explore the benefits of using mandatory registration and provide recommendations on how to effectively implement this useful tactic on your community engagement site. Email marketing campaigns. This can be accomplished either through organic reach or through paid advertising campaigns.