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Creating a marketing campaign is crucial for any online engagement project. Without one, you could be missing out on many opportunities and lose access to your community and stakeholders (aka ‘customers’), but that does not mean that every marketing campaign is a good campaign.
In this article, we share six proven tips to boost traffic to your engagement site, ensuring more people stay informed, provide feedback, and contribute valuable insights to help guide your projects. For more in-depth SEO tips, check out our article on SEO Tips for Online Community Engagement [with Examples].
can provide vital information about constituent texting frequency that the agency can use when creating bulletin campaigns. But the Granicus engagement cloud, Prieto said, helps organizations understand their audience, create an outreach plan, and then activate those campaigns. We dont want to be guessing.
When your solution version is complete, you can create a campaign for your solution version. Get near real-time recommendations – After a campaign has been created, you can integrate calls to the campaign in your application. Architecture for a ML translation workflow using Amazon Translate.
As digital engagement has evolved in recent years, we anticipate that more organized campaigns and community groups will emerge around specific projects and potentially leveraging artificial intelligence (AI).
Much web data is blocked, spoofed, and attributable to weaponised false data campaigns or an artefact of simply having more bots out on the web. While algorithms have evolved rapidly, refining data for accuracy and meaning remains complex. However, it remains unclear how these laws will be interpreted in court.
[problem with Blogger -- He has a pro-public space, pro sustainable mobility based campaign. From the article: The thread running through Penalosa’s campaign is that Toronto is a good place to live, but its timid leadership has held it back. But there are a couple dozen candidates, along with the incumbent John Tory.
This article discusses the impact of data analytics, AI, and other decision-support technologies on the United States Army – the largest and oldest branch of the military. Military campaigns and operations occur here. The DoD’s mission is to provide the military forces required to deter war and ensure national security.
For instance, security teams can issue alerts about new phishing campaigns or other attacks to keep employees apprised of current threats. “We This article appeared in our guide, “ How to Build a Cyber-Savvy Workforce.” To be cyber literate, employees need regular updates and education plus annual and job-specific training.
Claudine’s team is also working on a new branding campaign called Free to Belong. The new campaign is in its second phase. The next article will be published on Monday, June 24. Now, as a team, we often suggest stories for Books and Beyond because we understand what we are trying to achieve.”
Require regular refreshers, and encourage participation in campaigns such as National Cybersecurity Awareness Month. This article appears in our guide “ Bright Ideas for Making Cyber Stick.” A cybersecurity culture builds on basic training that teaches cybersecurity concepts, terminology and best practices for employees.
In this article, I explore the 5Es of experience and why two of the most often overlooked, Entice and Extend, are key to improving the overall citizen experience. Run “banner-ad” campaigns on your website to drive uptake. This article first appeared March 22, 2022. Imagine you’re applying online for Medicaid.
.” “Facebook is a text- and link-oriented site, we focus more on sharing relevant articles, blog posts, and events. This is usually in the form of email campaigns and social media posts.”
People are motivated by several factors – and knowing how to reach the audience at multiple levels can help boost the effectiveness of a communications campaign. Hattaway suggested providing specific solutions that benefit both the individual and society to maximize motivation for the audience.
In this article, we will explore the benefits of using mandatory registration and provide recommendations on how to effectively implement this useful tactic on your community engagement site. Email marketing campaigns. This can be accomplished either through organic reach or through paid advertising campaigns.
The Journal of Advancement, Communication, and Development in Academic Libraries (open access journal) publishes articles that offer strategies and case studies for practical application of strategic fundraising and communication in academic libraries. Share a new role or position, new campaign, completed project, etc.
Unfortunately, it’s likely that generative AI is already being (mis)used by bad actors to generate scam emails better tailored to fool users, misinformation and disinformation campaigns, and tools that accelerate the cybersecurity arms race. This article appears in our new guide “ AI: A Crash Course.” It’s the human one.
Launched six months ago, it’s become the center of every tech article and philosophical debate. This article has more information on the potential privacy and security risks. It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. What is ChatGPT?
Unfortunately, these responses can lead to ‘scare campaigns’ that promote misinformation, completely derailing the engagement process by raising unrelated issues. These misunderstandings can spread quickly and lead to the community losing trust in the organization, often before the engagement campaign has even begun!
can provide vital information about constituent texting frequency that the agency can use when creating bulletin campaigns. But the Granicus engagement cloud, Prieto said, helps organizations understand their audience, create an outreach plan, and then activate those campaigns. We don’t want to be guessing.
There’s an initiative called the National Collaborative for Digital Equity that has started a campaign called One Percent for Digital Equity, and the call is to ask CRA officers to commit one percent of their CRA budget to digital equity. It’s opened up a really powerful funding stream for organizations who are trying to do this work.”
Leslie also writes library-related articles for two different outlets, 400 Life and My Forsyth. I helped a freelance reporter with a couple of articles about the library a couple of years ago,” remembers Leslie. “We Here’s her favorite piece.) We kept in touch and corresponded over email about library news I thought she’d enjoy.
To keep beneficiaries on track, improve customer experience (CX) and bypass largely ineffective hard-copy reminders, some agencies now use one-way text message campaigns to remind people about filing deadlines, submission requirements, appointments, events and other program concerns.
One of the comments on the article made a point about a local "Government Accountability Office" function. The article mentions Councilmember Robert White question Brenda Donald, director of the DC Housing Authority, asking about her $40,000+ bonus for the year, after the agency was ripped to shreds by a HUD inspection report (" D.C.
From the first article: In collaboration with Drury University's Art of Space, led by assistant professor Gerard Nadeau, the museum is erecting the outdoor House of Art(s) on the northwest corner of the museum's grounds. Again, I think this is community building. But that isn't revitalization, and again ikely that's not a goal of the museum.
The campaign involved event outreach, emails to MOS and MyWRA members, social media posts, flyers, and public education. This article appears in our guide, “ Decision Intelligence: New Possibilities for Data-Based Decision-Making.” Officials began recruiting volunteers in January 2021 for the August collection.
The Philadelphia Inquirer has an article, " Philly employers are desperately seeking tech workers even as Silicon Valley giants are laying off thousands ," making the point that despite the massive layoffs at software technology firms in California and Washington, there remains plenty of demand for developers at firms in places like Philly.
Her recent article in The Guardian is titled, “ How one of the most obese countries on earth took on the soda giants.” One was a smart media campaign by the Nutritional Health Alliance in Mexico to raise awareness about the impact of soda. How did it happen? As example ad, at right, is titled “12 spoonfuls.”
From the article: New Jersey, which led the charge for mobile sports betting’s legalization, has received hundreds of millions of dollars in taxes from the sector. But small businesses did not. But I mention this because of a study referenced in the Guardian , " Gambling boom detrimental to New Jersey economy, report says."
MOD’s “Accessibility Guide for Digital Events, Presentations and Meetings” helped make remote and hybrid public meetings so successful that a coalition of disability organizations is campaigning for the city to continue remote access even as it goes back to convening in person. The journey in San Francisco is ambitious but ongoing.
The Return to the Riverbend campaign, launched in fall 2021, yielded community input that the city used to create a master plan, released the following summer, for a new riverfront area. This article appears in our “ Guide to Building Constituent Engagement.” Get the guide. Favorite.
so successful that a coalition of disability organizations is campaigning for the city to continue remote access even as it goes back to convening in person. This article appears in our “ Guide to Building Constituent Engagement.” There was a major increase [in attendance], but it wasn’t just from people with disabilities.
“Part of what the NCS emphasizes is taking a more proactive approach with cyber defense, actively hunting for early warning signals associated with threat actor behaviors to adapt and evolve cyber defenses to disrupt their campaigns,” he said. This article appeared in our guide, “ A New Cyber Game Plan Takes Shape.”
As you know, we usually interview the author or the subjects of the magazine article for our bonus episode each month, but in today’s case, the author is already with us! Park and Recreation Month is a favorite for both of us, as Cort and I have both had the pleasure of managing the campaign in previous years.
Agglomeration economies and the biotech cluster in Cambridge Massachusetts.The Globe article explains why I am such a proponent of face to face, cluster development and agglomeration economies. But it seems that people have a hard time learning or retaining previous knowledge, so sadly these kinds of points need to be constantly repeated.
From the article: Libraries and librarians play such a crucial role in the well-being of our communities, and the Delaware public libraries are no exception. Campaigns all across the US, in conservative areas, to ban books. From the article: Addressing the U.S. Normally it's at the end of the month, this year, the middle.
Require regular refreshers, and encourage participation in campaigns such as National Cybersecurity Awareness Month. This article appears in our guide “ Bright Ideas for Making Cyber Stick.” A cybersecurity culture builds on basic training that teaches cybersecurity concepts, terminology and best practices for employees.
So often during Black History Month, organizations and individuals are clamoring for speakers, books, campaigns and resources to promote during February. I challenge you to read this article, not just this month but regularly — and to have conversations with Black employees that result in fruitful outcomes.
In the early 1960s, gasoline station companies had a campaign promoting asphalt (made from oil) road pavements. Also see the Bloomberg article " EVs Can’t Fix a Global Epidemic of ‘Car Harm,’ Study Finds." To that end, the paper briefly summarises interventions that are ready for implementation.
This was of great help since this was our first time developing a digital engagement campaign of this magnitude with so many features. During my initial call with Social Pinpoint, they not only shared various best practices with me and my team, but we all began to brainstorm solutions for our GoZone public involvement microsite plan.
For more details, click on the numerous hyperlinks throughout the article. This article appeared in our guide, “ Government Gears Up for a Better Cyber Future.” Here’s a look at the ways GenAI can help government agencies, businesses and other institutions better protect their systems and data.
The Return to the Riverbend campaign, launched in fall 2021, yielded community input that the city used to create a master plan, released the following summer, for a new riverfront area. This article appears in our “ Guide to Building Constituent Engagement.” Get the guide Favorite
The following article ( Officials get first look at budget firm's process ) was originally published by the Toledo Blade and written by Ignazio Messina. Councilman Sandy Spang, who pushed for changing the city’s budgeting process in her unsuccessful mayoral campaign last year, said she has high hopes for the program. “If
An article, " Community Planning Lab projects offer solutions to Summit County’s problems ," in the Park Record discusses Summit County's relatively new Community Planning Lab initiative. The Washington City Paper has an article, " Abel to Run ," about Abel Amene, who intends to run for an ANC seat in Ward 4. I think that's reasonable.
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