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For the past six years, she’s been the outreach, engagement, and marketing consultant at the Southern Adirondack Library System. But Erica is responsible for the system’s monthly newsletter and socialmedia promotion. And her work on social is drawing praise from fellow library marketers.
I was searching for their website and socialmedia presence.” When Austin Railey III joined DML as the new Government Relations and Advocacy Director we started brainstorming how we could strategically tell our stories to decision-makers. At the time, I had a map next to my desk at home,” remembers Claudine. “I
Possible topics include, but are not limited to: Marketing & communications, with an emphasis on key themes: Communications / PR / Media relations Strategy / Research / Planning / Style guides Workflow management Staff buy-in / Internal support and partnerships Equity, Diversity, and Inclusion (EDI) User experience / Accessibility Community engagement, (..)
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