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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

When Austin Railey III joined DML as the new Government Relations and Advocacy Director we started brainstorming how we could strategically tell our stories to decision-makers. Claudine says the audience for this specific newsletter is a curated list of 200 elected officials and government sector leaders.

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Need for social marketing initiatives around installation of neighborhood traffic calming initiatives: Salt Lake City

Rebuilding Place in Urban Space

There is a local walking and transit advocacy group called Sweet Streets , that helped promote this change.) I think that the real problem has been lack of neighborhood communication and education, heightened by the reality of car centricity, which automobile dependent residents aren't inclined to question--they just take it for granted.

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National Volunteer Week: April 16th-22nd

Rebuilding Place in Urban Space

And this is increasingly important as our country becomes more polarized, and even outside of this, people are very quick to criticize elected officials and government processes as uniformly corrupt, etc. Pedestrian advocacy organizations like Feet First in Seattle have provided a great deal of support to Walk to School efforts.