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I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on socialmedia. She also knows marketing can feel overwhelming, especially because most staff members don’t have training in socialmedia or graphic design. This year at ARSL, she did two standing-room-only (!)
Patrick and his team promoted the challenge using a pressrelease, a graphic for our website carousel, scheduled socialmedia posts, and the library’s e-newsletter. “The experience itself was up and down,” remembers Patrick. Patrons enjoyed the displays and shared the socialmedia posts about the challenge.”
At her library, Megan is a team of one, overseeing all socialmedia, public relations, website development and management, advertising, graphic design, and branding. “I Static across the entire site is the search functionality for our catalog, log-in to one’s account, library hours, and our phone number.
This work falls to the communications team – a team tasked with monitoring the 24-hour news cycle and never-ending conversations on socialmedia and, crucially, responding to emerging issues. No need to switch tabs to your Facebook, Twitter, and Instagram accounts. Use ChatGPT to effortlessly write polished socialmedia posts.
The Southern Adirondack Library System’s Facebook account is an absolute meme machine. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok Mike and the rest of the L. Oh, and we also need to top last year’s April Fool’s Day video.” Slam dunk upon slam dunk.
It keeps people accountable. Not every promotion needs print materials, a pressrelease, or a digital sign. Here’s how it works: Release one or two promotional tactics at the beginning of your promotional cycle, like a socialmedia post and a pressrelease. It sets deadlines.
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