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An Up and Down Experience: How One Library Used a Challenge To Educate Their Community About the Freedom To Read

Super Library Marketing

Patrick and his team promoted the challenge using a press release, a graphic for our website carousel, scheduled social media posts, and the library’s e-newsletter. “The experience itself was up and down,” remembers Patrick. And one non-library account: the NE Ohio Regional Sewer District’s Twitter account.

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Introducing: The Zencity 360 Comms Toolkit

zencity

No need to switch tabs to your Facebook, Twitter, and Instagram accounts. Connect as many accounts as you want; include as many users as you need. You can filter by date, account, or platform for a granular view or aggregate to track overall performance and assess the effectiveness of your social media strategy.

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

Most of the patrons enrolled in this program are seniors and older adults, and many of them do not have email addresses let alone Facebook accounts. But I am more intentional about other ways to market such as issuing press releases and attending community events, both of which have been successful for us in the past year or so.”.

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How One Library Marketer Transformed a Library Website: See the Stunning Before and After!

Super Library Marketing

Static across the entire site is the search functionality for our catalog, log-in to one’s account, library hours, and our phone number. The blog is a great place to put press releases or share important library updates without building individual landing pages that disappear over time.

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Plan for Library Marketing Success! How To Create an Effective Marketing Plan No Matter the Size of Your Library (Plus a Free Downloadable Template!)

Super Library Marketing

It keeps people accountable. Not every promotion needs print materials, a press release, or a digital sign. Here’s how it works: Release one or two promotional tactics at the beginning of your promotional cycle, like a social media post and a press release. It sets deadlines.

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State Governments are Under Pressure to Modernize UI Systems

Government Technology Insider

Department of Labor Must Do More to Support State Unemployment Insurance Modernization According to the Government Accountability Office (GAO), the Department of Labor must do more to assist state governments in their unemployment insurance modernization work, particularly when it comes to overcoming challenges.

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How to Create Agile Leadership at Your Nonprofit

DH Leonard Consulting & Grant Writing Services

The Nonprofit MBA Podcast PRESS RELEASE March 1, 2023 How to Create Agile Leadership at Your Nonprofit, Featuring Diane Leonard on The Nonprofit MBA Podcast Nonprofit organizations are increasingly adopting agile Leadership to achieve their mission and goals.