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The 2023 Guide to Social Media for Libraries: New Instagram Success Secrets for This Year

Super Library Marketing

This is the fifth installment in my series on social media best practices for libraries in 2023. Instagram is the fourth most active social media platform, behind Facebook, YouTube, and WhatsApp. Engagement rates continue to be highest for Instagram accounts with fewer than 10,000 followers.

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The 2023 Guide to Social Media for Libraries: New LinkedIn Success Secrets for This Year

Super Library Marketing

This is the first installment in my series on social media best practices for libraries in 2023. At the Library Marketing and Communications Conference this year, library marketers were asking each other, “What are you going to do about Twitter? Tag other LinkedIn accounts. LinkedIn for libraries. Profile staff.

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Library Marketer Shares Her Ingenious Trick for Making Sure Her Community Sees Her Social Media Posts

Super Library Marketing

I oversee our community engagement, social media, most publications, and other marketing and public relations duties.” “I I look at our social media accounts as an avenue for advertising, so most of our posts are program and event promotion and photos, and promotion of our eMedia and materials.”

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The 2023 Guide to Social Media for Libraries: New TikTok Success Secrets for This Year

Super Library Marketing

This is the third installment in my series on social media best practices for libraries in 2023. It is the social media network that users in the U.S. They can toggle between Following , which shows them content from the accounts they follow, and For You , which shows content based on an algorithm. on the platform.

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Threads Is Released! What Your Library Needs To Know Right Now About This New Social Media Platform. (Emergency Episode!)

Super Library Marketing

Watch this video The #LibraryMarketing Show, Episode 197 There’s a new social media platform in the world. It’s called Threads and the release has been unlike anything I’ve ever witnessed in my career in communications. It’s become the most rapidly downloaded app EVER. Want to nominate someone for kudos?

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Why Data Literacy is Crucial for High-Level Federal Communicators

Partnership for Public Service

From social media metrics to economic indicators, vast amounts of data are generated every second that shape decisions and policies at all levels of government. For high-level federal communicators, the ability to understand and use data to communicate effectively is not just beneficial—it’s essential.

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Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

Super Library Marketing

Elon Musk’s takeover of the social media platform has put accounts at risk. I’ll explain the threat and the four steps your library can take right now to reduce the chances your library’s account will be cloned or hacked. Kudos in this episode go to the Dayton Metro Library.