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What’s It Like To Promote a Library With a Non-Circulating Collection? Marketer at a Cultural Institution Takes Us Behind the Scenes

Super Library Marketing

Much of our marketing is focused on promoting our public events,” explains Lili. “We We frequently collaborate with the Public Programs, Adult Education, and Exhibitions departments to develop marketing strategies specific to each team’s needs.” “I This is usually in the form of email campaigns and social media posts.” “Our