Super Library Marketing

OCTOBER 31, 2022

Suzanne suggests breaking your promotional campaign into three steps: market, message, and medium. Most of the patrons enrolled in this program are seniors and older adults, and many of them do not have email addresses let alone Facebook accounts. So, Suzanne has some simple and practical advice for small libraries.

Social Media 102

Social Media Press Release Outreach Campaign 102

Super Library Marketing

OCTOBER 3, 2022

It keeps people accountable. You do need a plan if you are creating a campaign that lasts for more than several weeks. Not every promotion needs print materials, a press release, or a digital sign. A library marketing plan also ensures everyone knows the end goal of your marketing efforts. It sets deadlines.

Press Release 82

Press Release Social Media Campaign Budgeting 82

Super Library Marketing

JANUARY 29, 2024

We’re also hoping to make time to develop general library marketing campaigns. The Southern Adirondack Library System’s Facebook account is an absolute meme machine. Mike and the rest of the L. So, we’ll go from weekly videos for a few months to no videos at all. Finding a better balance is big on my list.” So more of the ‘Hey!

Press Release 96

Press Release Social Media Sustainability Housing 96