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2024 elections meet social media – How local governments can stay ahead

American City & Country

Social media is a critical aspect of the 2024 election in different ways from years prior. adults saying they at least sometimes get news via social media, according to a 2023 Pew Research Center survey. Social media is a tool that can shape public perception, and if done correctly, it can be a source of truth.

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State Department Bets Big on Data-Driven Diplomacy

GovLoop

As part of the “substantive and technical expertise” competency, Foreign Service employees must develop “the ability to read, understand, create, and communicate data as information” and to identify “the strengths and weaknesses of various approaches based on data-driven analysis, as appropriate.” sponsored U.N.

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How One Library Marketer Advocated for (and Got) an Additional Promotional Staff Member

Super Library Marketing

Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. She had one Communication Specialist but was certain she needed more help. The first thing I did was sit down with my Communications Specialist and perform a job task audit.

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The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completely Free!)

Super Library Marketing

One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your social media posts or how your co-workers expect you to make a flyer for every single program is at a conference. And with 8 conferences across the U.S.,

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Why Data Literacy is Crucial for High-Level Federal Communicators

Partnership for Public Service

From social media metrics to economic indicators, vast amounts of data are generated every second that shape decisions and policies at all levels of government. For high-level federal communicators, the ability to understand and use data to communicate effectively is not just beneficial—it’s essential.

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The State of Library Marketing in 2024: Survey Reveals Major Shift in Goals and Struggles for Many Libraries

Super Library Marketing

As we begin 2024, here is the state of library marketing.  How to reach new users Respondents said they struggled to promote to community members through traditional means, like newspapers, as well as on social media. The struggles and goals of libraries shifted in some major ways.

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A Reader Asked for My Ultimate Top Ten Tips for the Most Effective Library Marketing Possible: Here’s the List

Super Library Marketing

2: Post no more than once a day on your social media channels. Social media for libraries works to create brand awareness and affinity. Make a schedule to create quality posts and give your social media feeds consistency (which the algorithms love). Did your social media impressions spike this month?