Super Library Marketing

FEBRUARY 27, 2023

The marketing team at Prince William Public Libraries includes writing, graphic design, media relations, digital communications and social media, and videography professionals. There’s a special place in my heart for our 2021 Summer Reading Promotional video. For Rachel, it’s… “Social media!

Campaign 109

Campaign Social Media Media Relations Communications 109

Super Library Marketing

OCTOBER 31, 2022

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. She also knows marketing can feel overwhelming, especially because most staff members don’t have training in social media or graphic design. sessions on library marketing.

Social Media 101

Social Media Press Release Outreach Campaign 101

Super Library Marketing

MAY 8, 2023

It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Next, I asked ChatGPT to give me a social media post that would convince teenagers to participate in my library’s summer reading program. Hang on to your hats, folks.

Social Media 79

Social Media Outreach Communications Campaign 79

GovLoop

JUNE 27, 2023

Officials began recruiting volunteers in January 2021 for the August collection. The campaign involved event outreach, emails to MOS and MyWRA members, social media posts, flyers, and public education. 12 and 13, 2021, volunteers drove or biked through specified locations at 6 a.m., and then at 6 a.m.

Social Media 52

Social Media Outreach Campaign Education 52

Super Library Marketing

SEPTEMBER 12, 2022

In the fall of 2021, Rebecca and her colleagues decided to explore a passport program system-wide. The toolkit contained everything the libraries needed: a focused message; four social media posts with suggested messaging; updated posters; ideas from libraries, and comments from participants. Simplicity is key, she said.

Social Media 92

Social Media Campaign Public Face Engagement 92

Super Library Marketing

MARCH 11, 2024

When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” They clearly got the memo that social media is supposed to be social and not a steady stream of program ads.” “The

Press Release 83

Press Release Social Media Communications Campaign 83

Super Library Marketing

MAY 15, 2023

“Act like a social media specialist.” I’ve divided the spreadsheet into categories: social media, website, blog posts, videos, emails, print materials, ads, annual reports, and other promotions. Social media posts One library staffer said, “It gives me a starting place, and then I make it my own.

Social Media 88

Social Media Education Campaign Engagement 88