Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library
Super Library Marketing
SEPTEMBER 12, 2022
Rebecca Kilde is the communication and marketing coordinator for IFLS Library System in western Wisconsin. In the fall of 2021, Rebecca and her colleagues decided to explore a passport program system-wide. And they were able to identify some library super fans, who may become influencers in a future campaign.
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