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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. Communications and Marketing Director Rachel Johnson grew up north of Baltimore. There’s a special place in my heart for our 2021 Summer Reading Promotional video. I loved to bother her after story times as a toddler.

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Now available: New AWS program supporting nonprofit donor and member engagement

AWS Public Sector Blog

Moreover, the percentage of donors who gave in 2021 and then gave again in 2022 decreased by 6.2% As one-time donations increasingly become the norm, nonprofit development teams are challenged to think outside-the-box to attract, retain, and communicate with their valuable supporters. year-over-year. Who are they? What motivates them?

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Turn Your “Weakest Link” Into a “Human Firewall”

GovLoop

The Scope of the Problem In 2021, 2,792 incidents compromised government data, and 537 of them resulted in confirmed disclosure of data. Require regular refreshers, and encourage participation in campaigns such as National Cybersecurity Awareness Month. Make internal and external training resources available.

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Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Super Library Marketing

Rebecca Kilde is the communication and marketing coordinator for IFLS Library System in western Wisconsin. “Our libraries were open during almost all the last two and a half years and were important resources for some people in our communities. This particular project was so good, that it deserves an entire post.

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How to Effectively Plan Your Public Involvement Initiative for Transport

Social Pinpoint

As the Denton County Transportation Authority’s (DCTA) recent Senior Marketing and Communications Manager, I was tasked with developing and leading the marketing and communications plan for the agency’s GoZone microtransit public involvement project in the spring of 2021.

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The Do’s and Don’ts of Public Transit Involvement Wrap-up Reporting

Social Pinpoint

As the Denton County Transportation Authority’s (DCTA) recent Senior Marketing and Communications Manager, I was tasked with launching and optimizing the marketing and communications plan for the agency’s GoZone microtransit public involvement project in spring 2021. cost, safety, zone maps, etc.)

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What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. It also has limited knowledge of the world and events after 2021. Some are disturbing, especially for libraries. It may generate incorrect information.