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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. Communications and Marketing Director Rachel Johnson grew up north of Baltimore. There’s a special place in my heart for our 2021 Summer Reading Promotional video. I loved to bother her after story times as a toddler.

Campaign 109
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The Do’s and Don’ts of Public Transit Involvement Wrap-up Reporting

Social Pinpoint

As the Denton County Transportation Authority’s (DCTA) recent Senior Marketing and Communications Manager, I was tasked with launching and optimizing the marketing and communications plan for the agency’s GoZone microtransit public involvement project in spring 2021. cost, safety, zone maps, etc.)

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How to Effectively Plan Your Public Involvement Initiative for Transport

Social Pinpoint

As the Denton County Transportation Authority’s (DCTA) recent Senior Marketing and Communications Manager, I was tasked with developing and leading the marketing and communications plan for the agency’s GoZone microtransit public involvement project in the spring of 2021.

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Now available: New AWS program supporting nonprofit donor and member engagement

AWS Public Sector Blog

Moreover, the percentage of donors who gave in 2021 and then gave again in 2022 decreased by 6.2% As one-time donations increasingly become the norm, nonprofit development teams are challenged to think outside-the-box to attract, retain, and communicate with their valuable supporters. year-over-year. Who are they? What motivates them?

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Turn Your “Weakest Link” Into a “Human Firewall”

GovLoop

The Scope of the Problem In 2021, 2,792 incidents compromised government data, and 537 of them resulted in confirmed disclosure of data. Require regular refreshers, and encourage participation in campaigns such as National Cybersecurity Awareness Month. Make internal and external training resources available.

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(Contact-Free) Human Touch Helps Transform a Riverscape

GovLoop

The Return to the Riverbend campaign, launched in fall 2021, yielded community input that the city used to create a master plan, released the following summer, for a new riverfront area. They also implemented an artificial intelligence (AI) chatbot to allow constituents to communicate with the office outside business hours.

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(Contact-Free) Human Touch Helps Transform a Riverscape

GovLoop

The Return to the Riverbend campaign, launched in fall 2021, yielded community input that the city used to create a master plan, released the following summer, for a new riverfront area. They also implemented an artificial intelligence (AI) chatbot to allow constituents to communicate with the office outside business hours.