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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. Communications and Marketing Director Rachel Johnson grew up north of Baltimore. There’s a special place in my heart for our 2021 Summer Reading Promotional video. I loved to bother her after story times as a toddler.

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Now available: New AWS program supporting nonprofit donor and member engagement

AWS Public Sector Blog

Moreover, the percentage of donors who gave in 2021 and then gave again in 2022 decreased by 6.2% As one-time donations increasingly become the norm, nonprofit development teams are challenged to think outside-the-box to attract, retain, and communicate with their valuable supporters. year-over-year. Who are they? What motivates them?

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Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Super Library Marketing

Rebecca Kilde is the communication and marketing coordinator for IFLS Library System in western Wisconsin. “Our libraries were open during almost all the last two and a half years and were important resources for some people in our communities. This particular project was so good, that it deserves an entire post.

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What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. It also has limited knowledge of the world and events after 2021. Some are disturbing, especially for libraries. It may generate incorrect information.

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Turn Your “Weakest Link” Into a “Human Firewall”

GovLoop

The Scope of the Problem In 2021, 2,792 incidents compromised government data, and 537 of them resulted in confirmed disclosure of data. Require regular refreshers, and encourage participation in campaigns such as National Cybersecurity Awareness Month. Make internal and external training resources available.

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Supply Skepticism Revisited: What New Research Shows About the Impact of Supply on Affordability

The Stoop (NYU Furman Center)

percent of New York renters paid more than 30 percent of their income toward housing expenses—the threshold of being cost-burdened—in 2021. In Gowanus, a major 2021 zoning change allowed for 8,500 new units, but took nearly seven years of organizing to win approval. Furman Center analysis of census data shows that 54.1

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How to Effectively Plan Your Public Involvement Initiative for Transport

Social Pinpoint

As the Denton County Transportation Authority’s (DCTA) recent Senior Marketing and Communications Manager, I was tasked with developing and leading the marketing and communications plan for the agency’s GoZone microtransit public involvement project in the spring of 2021.