Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals
Super Library Marketing
JANUARY 30, 2023
Beginning in 2020, the library launched a Christmas Eve Radio Storytime in partnership with 99.1 We would secure all the available local ad positions during the hour block of holiday specials, which translated to two minutes. Located in Lansing, Michigan area, the library encompasses a service area of approximately 230,000 residents.
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