Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals
Super Library Marketing
JANUARY 30, 2023
Beginning in 2020, the library launched a Christmas Eve Radio Storytime in partnership with 99.1 Michigan Governor Gretchen Whitmer appeared in 2020 and 2022, while a cast member of Disney’s Broadway Show Frozen appeared in 2021 to promote the show, which was coming to our community a couple of weeks after the storytime aired.”
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