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You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. I knew that I needed to learn more about the process so that I could encourage libraries to add communication initiatives to their strategic plans. These can be valuable time savers. That excitement is contagious!
In 2016 I made the conscious decision to pivot my resume towards library marketing and joined our Marketing and Communications team. My ultimate goal was to get where I am today!” Jamie does much of the same work as many of my readers: producing flyers, sending emails, and working on socialmedia posts.
There’s a chance you’ve been scrolling through your socialmedia outlet of choice, doing some online shopping or reading your favorite email newsletter, when you see an advertisement for something that seems like it’s speaking directly to you. Meeting your community where they are online (socialmedia, search engines, etc.)
Online community engagement has truly transformed how we connect, communicate, and access information. They utilized applications like telehealth and smartphone apps to improve access to care, maintain communication with healthcare providers, and manage their health conditions.
Photo courtesy Cincinnati and Hamilton County Public Library On a mild night in April 2019, I arrived at a steak restaurant in Schaumburg Township, Illinois to have dinner with a group of people I’d never met. Sue is the gregarious, dynamic Director of Strategic Communications and Marketing for Helen Plum Library. Sue is a lot of fun.
In 2009, I was appointed to serve on the Community Advisory Committee, representing the Eastern Market Preservation and Development Corporation. I stepped down when we moved to Salt Lake in late 2019, although I thought at the time somehow I'd be maintaining residences in both places. Master Plan contract, 2019.
Something similar has happened with the Internet and socialmedia. Early views of socialmedia (e.g. The result is a communication process which has been termed chronic contagion (Pomerantsev 2019). Arbitrary rule is, of course, nothing new, but what is new is the role of networked electronic communication.
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