How Mexico took on the soda industry and won, passing a soda tax: An interview with Tina Rosenberg, New York Times and Solutions Journalism Network – Episode #106
Andy Feldman's Gov Innovator podcast
FEBRUARY 1, 2016
Even so, in 2013, Mexico’s congress was able to successfully pass a nationwide one-peso-per-litre (about 10%) tax on sugary drinks, over the opposition of the soda industry. One was a smart media campaign by the Nutritional Health Alliance in Mexico to raise awareness about the impact of soda. How did it happen?
Let's personalize your content