Remove 2012 Remove Grassroots Remove Petition
article thumbnail

Social Media for Social Good: What role does social media play in creation of and sustainability of social movements? A Social Movement Case Study Examining Occupy Wall Street and the Tea Party.

Public Policy Blog

Prolific proponent of the networked society Manuel Castells (2011) describes mass media being displaced by mass self-communication (Deluca, Lawson, & Sun, 2012) in altering the communication model from one-to-one to many-to-many. Social media has played an integral part in grassroots communication and participation.