NonProfits & Branding – The Paradigm Shift
Public Policy Blog
JULY 23, 2013
Many nonprofits use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion ( Kylander & Stone, 2012 ) attempting to act as catalysts of change in the world.
Let's personalize your content