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Many nonprofits use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion ( Kylander & Stone, 2012 ) attempting to act as catalysts of change in the world.
In other cases, they’re created directly by elected and administrative officials of government organizations, operating as an extension of government agencies yet they engage in fundraising, soliciting private contributions from willing citizen donors.
. -- " Revisiting Trust for Public Land's Park Score® methodology " (2017) -- " Federal shutdown as another example of why local jurisdictions should have more robust contingency and master planning processes " (2013) -- " Testimony: Agency Performance Oversight, DC Department of Parks and Recreation " (2012) Lack of investment in board development, (..)
This was proposed a number of years ago for EM, first in the Barry Administration and then around 2012-2013, but the vendors fought it, with the support of now Mayor Muriel Bowser. It links business and property owners with citizens and other stakeholders, organizing work into committees, where they develop action plans for the year.
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