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Born between 1981 and 2009, they’re the largest adult demographic. I know you’ve been gathering stories to share in your marketing campaigns. But here is the biggest statistic I want you to remember: According to Campaign Monitor , the average member of Gen Z gets only 20 emails a day. Millennials love social proof.
My entry on arts districts and arts as consumption versus arts as production is about this kind of approach (" Reprinting with a slight update, "Arts, culture districts and revitalization" ," originally 2009, revised 2019). Of the museums 300,000 annual visitors, around a third come for the performing arts.
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