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Social Media for Social Good: What role does social media play in creation of and sustainability of social movements? A Social Movement Case Study Examining Occupy Wall Street and the Tea Party.

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He specifically distinguishes social movements from political parties and advocacy groups. Social media tends to be decentralized, nonmarket, peer-produced, nonproprietary, open-sourced, commons-based, and provide free or inexpensive access and distribution (Benkler, 2006). O’Hara (2010, p. Cambridge: Polity. Benford, R. and Snow, D.